Herman Cook VW Featured Member of the Week

By mandirs | Posted in Award, Community Support, Employee Excellence, Latest News on Friday, June 16th, 2017 at 8:19 AM

Encinitas Chamber of Commerce has announced that Herman Cook Volkswagen is the Featured Member of the Week. We are honored to be recognized as a featured business in the Encinitas Community!

Encinitas Chamber of Commerce Featured Member HCVW

Image Source: Encinitas Chamber of Commerce

Alltrack Summer Special

By mandirs | Posted in Alltrack, New Car, Special on Wednesday, June 7th, 2017 at 11:30 AM

Going on now at Herman Cook! All financing is based on approved credit. Not available with any other offers. Savings of $3,000 off MSRP on any 2017 Alltrack trim. Offer expires 6/30/17. Subject to prior sale. See what we have in stock here.

Alltrack Summer Special at Herman Cook VW

Read more about the 2017 Volkswagen Alltrack: http://www.cookvw.com/volkswagenalltrack

New 2018 Atlas Has Arrived At Herman Cook

By mandirs | Posted in New Car, New Model Announcement on Friday, May 19th, 2017 at 2:15 PM

The brand new 2018 Volkswagen Atlas has arrived at Herman Cook Volkswagen! Read more about Volkswagen’s brand new seven-passenger full-sized SUV. http://www.cookvw.com/atlas

2018 Atlas Arrives at Herman Cook VW

Image Source: Herman Cook Volkswagen

Life’s as big as you make it! View our Atlas inventory here.

Cinco de Mayo Specials

By mandirs | Posted in Coupon, Service and Repair on Friday, April 28th, 2017 at 1:17 PM

Start your Cinco de Mayo celebrations early with these hot deals at Herman Cook VW. Click here to schedule your service today!

Cindo de Mayo Service Specials at HCVW

Volkswagen National Dealer Meeting – New Atlas and Tiguan

By mandirs | Posted in New Car, Volkswagen on Wednesday, April 5th, 2017 at 2:29 PM

We are excited to share what we experienced at the Volkswagen National Dealer Meeting in Las Vegas this week. There are big things in store for Volkswagen this year and by big, I mean as big as it gets.

2018 Volkswagen Atlas Demo

Image Source: Herman Cook Volkswagen


Let me start by saying that we are all giddy about the biggest Volkswagen ever made the 2018 Volkswagen Atlas, a seven-passenger SUV designed with comfort, adventure, and families in mind. We got to take it out on a road test at the Las Vegas Motor Speedway. And test it we did!

Volkswagen Atlas Demo at Las Vegas Motor Speedway

Image Source: Herman Cook Volkswagen


The Atlas handled like a beast – climbing high inclines, handling sudden braking, superb traction on wet roadways, and high speed around curbs on this racetrack proved to us that this vehicle is going to open so many doors for anyone in the market for a mid-size SUV.

2018 Volkswagen Atlas Demo in Las Vegas

Image Source: Herman Cook Volkswagen


The Atlas also has a 4MOTION® All-Wheel-Drive option that is quite impressive. Even with only 3 tires on this ramp, the AWD kicked in and there wasn’t any body twisting even though the tire was lifted off the ground.

2018 Volkswagen Atlas AWD

Image Source: Herman Cook Volkswagen


Set to be released next month, we can’t wait to get our first Atlas in at Herman Cook!

Volkswagen Atlas

Image Source: Herman Cook Volkswagen


In addition to the Atlas, we also got to check out the 2018 Volkswagen Tiguan, which is the newly-redesigned 7 passenger version of the Tiguan. The new 3rd row seating and stylish refined look is certainly going to be a welcome addition to the Tiguan family.

2018 Tiguan 7 Passenger

Image Source: Herman Cook Volkswagen


The 2018 Tiguan SEL in Habenero Orange caught our eye. It is set to be released this July, and it’s gonna be a hot one!

2018 Tiguan SEL Habanero Orange

Image Source: Herman Cook Volkswagen


We can’t wait to see both of these models in the showroom! Stay tuned for more updates in the future and be sure to come by for a test drive when they arrive at Herman Cook.

Welcome Alda To The Herman Cook Team!

By mandirs | Posted in Employee Excellence, Sales Team, Volkswagen on Friday, March 17th, 2017 at 1:39 PM
Blog Post March 2017 - Alda Xhindi

Welcome our newest Salesperson at Herman Cook Volkwagen: Alda Xhindi. We are very excited to have this talented individual joining the team. Let’s get to know her, shall we?


Can you tell us your name and a little about yourself?
My name’s Alda and I’m a single mom to an amazing 10 year old boy.

Alda Xhindi Headshot

Image Source: Alda Xhindi


Tell us a little about your employment (sales) background?
I have always been in customer service and/or sales my entire career. For the past year, I have been in Automotive Sales.


What intrigues you about selling cars?
I have always been fascinated by cars, but was unable to learn about them until I started selling them. Now that I’ve opened Pandora’s Box, I can’t seem to learn enough about them!

Alda Showroom

Image Source: Herman Cook Volkswagen


What do you like to do for fun in your spare time?
I love the great outdoors so surfing, hiking, and traveling. I have happy feet so if the music is on, I am dancing! Sometimes even if there is no music, you’ll catch me doing a silly happy dance.

Alda Outdoor Collage

Image Source: Alda Xhindi


What is your favorite Volkswagen vehicle and why?
The Beetle. It’s the most unique and suiting for a bubbly personality.


Where are you from originally?
SD is my hometown. Been here since 1991, but I’m originally from Albania. I just recently moved back (home) from Texas and it’s so good to be back in sunny San Diego!


What is your favorite part of living in San Diego?
The weather and there is always something to do.


What’s your favorite Mexican food dish?
Mmmm…where do I begin… if I had to pick one, it’d probably have to be a Pollo Asado Burrito.


Herman Cook Sales Team Photo with Aldi

Image Source: Herman Cook Volkswagen

Next time you’re at Herman Cook, come by and say hello to Alda. Welcome to the team!

New Parts Truck Wrap at Herman Cook VW

By mandirs | Posted in Parts on Tuesday, March 14th, 2017 at 11:53 AM

Herman Cook just got a fresh look on our new Parts Delivery truck. Don’t forget to beep if you see us around San Diego county! As always, we look forward to serving you. Learn more about the quality of Genuine Volkswagen Parts here: www.cookvw.com/genuine-vw-parts

HCVW Delivery Truck New Wrap

Image Source: Herman Cook Volkswagen


HCVW Delivery Truck Wrap

Image Source: Herman Cook Volkswagen


Herman Cook Volkswagen Delivery Truck

Image Source: Herman Cook Volkswagen

Encinitas Chamber of Commerce Sundowner Mixer

By mandirs | Posted in Community Support, Event on Friday, February 24th, 2017 at 3:27 PM
Encinitas Chamber of Commerce Sundowner Mixer

The Encinitas Chamber of Commerce’s Sundowner networking mixer was held on Tuesday at Herman Cook VW.

Sundown Mixer

Image Source: Herman Cook Volkswagen


Mimi and Brenda, members of the Encinitas Chamber of Commerce, helped organize the event.

Mimi and Brenda Encinitas Chamber of Commerce

Image Source: Herman Cook Volkswagen


Tacos El Unico cooked up some tasty street tacos.

Tacos El Unico

Image Source: Herman Cook Volkswagen


Street Tacos Catered at Herman Cook

Image Source: Herman Cook Volkswagen


Guests arrived and the mixer took off with a bang.

Crowd at Herman Cook Mixer

Image Source: Herman Cook Volkswagen


Photo Op at Sundowner

Image Source: Herman Cook Volkswagen


Among all the great networking opportunities for Encinitas Chamber members, there were also tacos and an open bar. Win-win!

Tacos Table Encinitas Sundowner

Image Source: Herman Cook Volkswagen


The showroom at Herman Cook got very cozy during the mixer.

Herman Cook Sundowner Showroom

Image Source: Herman Cook Volkswagen


Dennis Cook, President and Owner of Herman Cook Volkswagen, gave a speech about the Cook VW family legacy and his appreciation for the Encinitas community.

Dennis Cook - Chamber Sundowner Mixer

Image Source: Herman Cook Volkswagen


Friendly faces of those we know and those we just met were all around.

Encinitas Chamber Mixer

Image Source: Herman Cook Volkswagen


Announcer Dennis called out the Opportunity Drawing raffle prizes to a few lucky members.

Raffle Prize Drawing

Image Source: Herman Cook Volkswagen


Prizes at Sundowner Mixer

Image Source: Herman Cook Volkswagen


It was delightful mingling with other local business owners and Chamber members. There were over 90 attendees throughout the evening.

Crowded Herman Cook Showroom

Image Source: Herman Cook Volkswagen


We’re truly honored to be a part of this great community of Encinitas. Thank you for all your support!

Herman Cook Showroom Sundowner

Image Source: Herman Cook Volkswagen

Record Sales Recognition from Volkswagen Group of America, Inc.

By mandirs | Posted in Award, Employee Excellence, Sales Team on Tuesday, January 24th, 2017 at 3:20 PM
Colossal Gram Record Sales

We are honored to have received a “Colossal Gram” today from Volkswagen Group of America, Inc. (VWoA) today commending our record-breaking sales last month in December! The banner was sent to us from Mark McNabb, Chief Operation Officer for Volkswagen of America and Ronald Stach, VWoA’s Senior Vice President of Sales. We’d like to thank our outstandingly colossal customers for making this achievement possible!

Colossal Gram Congratulations

Image Source: Herman Cook Volkswagen

A New Year To Look Forward To

By mandirs | Posted in Holiday, New Car, Volkswagen on Friday, January 6th, 2017 at 11:55 AM
A New Year to Look Forward To

The New Year is here and Volkswagen is starting it out with a bang. Here are our top New Year’s resolutions that we are aspiring to this year.


Start Saving Money

Volkswagen has made it easier than ever to lease a new car. There is currently a $1,000 Owner Loyalty Bonus now through January 31, 2017. If you own a Volkswagen 2001 or newer, you are eligible for a $1,000 Owner Loyalty Bonus toward the purchase or lease of a new 2017 vehicle. Here are some of the great deals we have going on at Herman Cook.

New 2017 Volkswagen Passat S 1.8T Automatic

New 2016 Volkswagen e-Golf SEL Premium


Stay In Touch

With Volkswagen Car-Net® App-Connect, smartphone apps can be selected right from the dash. Voice call control, messaging, navigation, music, and more can show up on your touchscreen for easy display and use. App-Connect makes your phone and your car friends. This makes it easier than ever to keep in touch and stay connected to those who matter most.

Volkswagen Car-Net® App-Connect


Spend More Time in Nature

From adventures along back roads to your own back yard, the new 2017 Golf Alltrack offers family-friendly space and a fun drive. All-wheel drive to help in a variety of weather conditions? Check. Fun to drive? Check. Cavernous interior space? Check. The new Volkswagen Golf Alltrack offers a sporty alternative to compact SUVs and is ready to take you off the beaten path. Learn more about the Alltrack here.

See what we have in stock.


2017 Alltrack HCVW


Reinvent Yourself

If you want an SUV with style and versatility, look no further. The all-new 2018 Tiguan will feature a redesigned style with available 3rd-row seating, a bolder front grill and sleeker body, revamped 184 hp and 221 lb. ft. of torque engine, LED headlights, hands-free Easy Open rear liftgate, and enough cargo space for your grandest adventures. Sometimes reinventing yourself makes you feel brand new again!
Find out more about the 2018 Tiguan here.

2018 Volkswagen Tiguan


Start Dreaming Bigger

2017 will be one of Volkswagen’s biggest and best years yet with the unveiling of the all-new seven-passenger SUV built for the modern American family called the Atlas. It is set to be the biggest and boldest Volkswagen ever, as it is VW’s first mid-size SUV to hit the market. Whether it’s a trip to the zoo or exploring Yellowstone, the new Atlas is designed for fun adventures with the family. It’s big on comfort and refinement to go the distance, yet has athletic performance and nimble handling, including available 4MOTION® all-wheel drive. Features include a 3rd row seat with easy access, 96.8 cu.ft. of cargo space when 2nd and 3rd row seats are folded flat, available panoramic glass sunroof, distinctive LED lighting, VW Digital Cockpit, and even 17 cupholders. It is the largest Volkswagen ever assembled in America. Life really is as big as you make it! Learn more about the Volkswagen 2018 Atlas here.

2018 Volkswagen Atlas


Simplify My Life

Sometimes life gets hectic. Work, kids, school, and other activities tend to fill up our schedules faster than any of us would like. This year, Volkswagen is introducing the Digital Cockpit in an effort to simplify the information in the world we drive in. The Digital Cockpit display will put advanced digital information front and center. Drivers will be able to choose from views like Classic, Off-Road, Driver Assistance, or Navigation for high-res driving enhancement. Having easy access to everything about your VW in one place will make every ride go even smoother.

Volkswagen Digital Cockpit


Plan for the Future

The Volkswagen I.D. BUZZ concept car unveiled this month at the Detroit Auto Show captures the spirit of the original Microbus in a sleek new shape, with self-driving technology, seating for up to eight and up to 270 miles of electric-powered range. As it considers the largest transformation in its history, one powered by electric vehicles, Volkswagen has imagined how tomorrow’s transport needs could lead to a future revival of the Microbus – in the form of the I.D. BUZZ. This revolutionary concept combines ample space for travel with a long electric driving range, to usher a new feeling of freedom – with zero emissions – and a new era of mobility.

I.D. Buzz Concept Vehicle


In a fully autonomous state, BUZZ passenger can swivel their seats to face each other and the car would change the ambient lighting. While the driver relaxes, laser scanners, ultrasonic and radar sensors and cameras monitor other road users and the surroundings. In manual mode, the driver would have a large 3D Digital Cockpit display providing an augmented reality view of the roads ahead. The concept vehicle forges link between the legendary origins of the Volkswagen brand and its electrifying future.

I.D. Buzz Concept Interior

Image Source: vw.com


Reduce Stress

Intuitive Volkswagen Driver Assistance features give audible alerts and braking assistance, and can help you avoid incidents before they happen. You’ll wonder how you ever got by without them. Pedestrian monitoring, Autonomous Emergency Braking, Forward Collision Warning, Adaptive Cruise Control, Park Assist, Lane Assist, Blind Spot Monitor, are just some of the security features now available, with many that come standard on select models. It may not get rid of stress altogether, but it will give you a little more confidence in an unpredictable world.

Volkswagen Driver Assist Safety


Learn A New Hobby

There are thousands of Volkswagen enthusiast groups across the country. Here in Southern California, we are lucky to live in the heart of a classic surf culture that the vintage VW’s thrived on and became an integral part of the community throughout the decades. If you love your Volkswagen as much as we love ours, you should check out one of these groups! Many of them do occasional cruises together in their VW’s to fun, new places, and it is a great way to meet others with a common interest. Our favorite local Volkswagen group is called the San Diego Air Cooled VW Group. Check them out on Facebook, they would love to meet you!

San Diego Air Cooled VW Group


Fall In Love

With so many brand new models, cutting-edge safety and design features, and progressive automotive technology, Volkswagen is sure to make your heart soar in 2017. We are quite giddy about the ride ahead, no matter what type of VW captures our love.

2017 Volkswagen Beetle Convertible 1.8T S, Bottle Green


On the road to success, the rule is always to look ahead. 2017 is no exception. Don’t be afraid to dream big this year and to embrace the journey however or wherever it takes you. Happy New Year from all of us at Herman Cook Volkswagen!

Happy New Year Herman Cook VW