Volkswagen National Dealer Meeting – New Atlas and Tiguan

By mandirs | Posted in New Car, Volkswagen on Wednesday, April 5th, 2017 at 2:29 PM

We are excited to share what we experienced at the Volkswagen National Dealer Meeting in Las Vegas this week. There are big things in store for Volkswagen this year and by big, I mean as big as it gets.

2018 Volkswagen Atlas Demo

Image Source: Herman Cook Volkswagen

 

Let me start by saying that we are all giddy about the biggest Volkswagen ever made the 2018 Volkswagen Atlas, a seven-passenger SUV designed with comfort, adventure, and families in mind. We got to take it out on a road test at the Las Vegas Motor Speedway. And test it we did!

Volkswagen Atlas Demo at Las Vegas Motor Speedway

Image Source: Herman Cook Volkswagen

 

The Atlas handled like a beast – climbing high inclines, handling sudden braking, superb traction on wet roadways, and high speed around curbs on this racetrack proved to us that this vehicle is going to open so many doors for anyone in the market for a mid-size SUV.

2018 Volkswagen Atlas Demo in Las Vegas

Image Source: Herman Cook Volkswagen

 

The Atlas also has a 4MOTION® All-Wheel-Drive option that is quite impressive. Even with only 3 tires on this ramp, the AWD kicked in and there wasn’t any body twisting even though the tire was lifted off the ground.

2018 Volkswagen Atlas AWD

Image Source: Herman Cook Volkswagen

 

Set to be released next month, we can’t wait to get our first Atlas in at Herman Cook!

Volkswagen Atlas

Image Source: Herman Cook Volkswagen

 

In addition to the Atlas, we also got to check out the 2018 Volkswagen Tiguan, which is the newly-redesigned 7 passenger version of the Tiguan. The new 3rd row seating and stylish refined look is certainly going to be a welcome addition to the Tiguan family.

2018 Tiguan 7 Passenger

Image Source: Herman Cook Volkswagen

 

The 2018 Tiguan SEL in Habenero Orange caught our eye. It is set to be released this July, and it’s gonna be a hot one!

2018 Tiguan SEL Habanero Orange

Image Source: Herman Cook Volkswagen

 

We can’t wait to see both of these models in the showroom! Stay tuned for more updates in the future and be sure to come by for a test drive when they arrive at Herman Cook.

Welcome Alda To The Herman Cook Team!

By mandirs | Posted in Employee Excellence, Sales Team, Volkswagen on Friday, March 17th, 2017 at 1:39 PM
Blog Post March 2017 - Alda Xhindi

Welcome our newest Salesperson at Herman Cook Volkwagen: Alda Xhindi. We are very excited to have this talented individual joining the team. Let’s get to know her, shall we?

 

Can you tell us your name and a little about yourself?
My name’s Alda and I’m a single mom to an amazing 10 year old boy.

Alda Xhindi Headshot

Image Source: Alda Xhindi

 

Tell us a little about your employment (sales) background?
I have always been in customer service and/or sales my entire career. For the past year, I have been in Automotive Sales.

 

What intrigues you about selling cars?
I have always been fascinated by cars, but was unable to learn about them until I started selling them. Now that I’ve opened Pandora’s Box, I can’t seem to learn enough about them!

Alda Showroom

Image Source: Herman Cook Volkswagen

 

What do you like to do for fun in your spare time?
I love the great outdoors so surfing, hiking, and traveling. I have happy feet so if the music is on, I am dancing! Sometimes even if there is no music, you’ll catch me doing a silly happy dance.

Alda Outdoor Collage

Image Source: Alda Xhindi

 

What is your favorite Volkswagen vehicle and why?
The Beetle. It’s the most unique and suiting for a bubbly personality.

 

Where are you from originally?
SD is my hometown. Been here since 1991, but I’m originally from Albania. I just recently moved back (home) from Texas and it’s so good to be back in sunny San Diego!

 

What is your favorite part of living in San Diego?
The weather and there is always something to do.

 

What’s your favorite Mexican food dish?
Mmmm…where do I begin… if I had to pick one, it’d probably have to be a Pollo Asado Burrito.

 

Herman Cook Sales Team Photo with Aldi

Image Source: Herman Cook Volkswagen

Next time you’re at Herman Cook, come by and say hello to Alda. Welcome to the team!

New Parts Truck Wrap at Herman Cook VW

By mandirs | Posted in Parts on Tuesday, March 14th, 2017 at 11:53 AM

Herman Cook just got a fresh look on our new Parts Delivery truck. Don’t forget to beep if you see us around San Diego county! As always, we look forward to serving you. Learn more about the quality of Genuine Volkswagen Parts here: www.cookvw.com/genuine-vw-parts

HCVW Delivery Truck New Wrap

Image Source: Herman Cook Volkswagen

 

HCVW Delivery Truck Wrap

Image Source: Herman Cook Volkswagen

 

Herman Cook Volkswagen Delivery Truck

Image Source: Herman Cook Volkswagen

Encinitas Chamber of Commerce Sundowner Mixer

By mandirs | Posted in Community Support, Event on Friday, February 24th, 2017 at 3:27 PM
Encinitas Chamber of Commerce Sundowner Mixer

The Encinitas Chamber of Commerce’s Sundowner networking mixer was held on Tuesday at Herman Cook VW.

Sundown Mixer

Image Source: Herman Cook Volkswagen

 

Mimi and Brenda, members of the Encinitas Chamber of Commerce, helped organize the event.

Mimi and Brenda Encinitas Chamber of Commerce

Image Source: Herman Cook Volkswagen

 

Tacos El Unico cooked up some tasty street tacos.

Tacos El Unico

Image Source: Herman Cook Volkswagen

 

Street Tacos Catered at Herman Cook

Image Source: Herman Cook Volkswagen

 

Guests arrived and the mixer took off with a bang.

Crowd at Herman Cook Mixer

Image Source: Herman Cook Volkswagen

 

Photo Op at Sundowner

Image Source: Herman Cook Volkswagen

 

Among all the great networking opportunities for Encinitas Chamber members, there were also tacos and an open bar. Win-win!

Tacos Table Encinitas Sundowner

Image Source: Herman Cook Volkswagen

 

The showroom at Herman Cook got very cozy during the mixer.

Herman Cook Sundowner Showroom

Image Source: Herman Cook Volkswagen

 

Dennis Cook, President and Owner of Herman Cook Volkswagen, gave a speech about the Cook VW family legacy and his appreciation for the Encinitas community.

Dennis Cook - Chamber Sundowner Mixer

Image Source: Herman Cook Volkswagen

 

Friendly faces of those we know and those we just met were all around.

Encinitas Chamber Mixer

Image Source: Herman Cook Volkswagen

 

Announcer Dennis called out the Opportunity Drawing raffle prizes to a few lucky members.

Raffle Prize Drawing

Image Source: Herman Cook Volkswagen

 

Prizes at Sundowner Mixer

Image Source: Herman Cook Volkswagen

 

It was delightful mingling with other local business owners and Chamber members. There were over 90 attendees throughout the evening.

Crowded Herman Cook Showroom

Image Source: Herman Cook Volkswagen

 

We’re truly honored to be a part of this great community of Encinitas. Thank you for all your support!

Herman Cook Showroom Sundowner

Image Source: Herman Cook Volkswagen

Record Sales Recognition from Volkswagen Group of America, Inc.

By mandirs | Posted in Award, Employee Excellence, Sales Team on Tuesday, January 24th, 2017 at 3:20 PM
Colossal Gram Record Sales

We are honored to have received a “Colossal Gram” today from Volkswagen Group of America, Inc. (VWoA) today commending our record-breaking sales last month in December! The banner was sent to us from Mark McNabb, Chief Operation Officer for Volkswagen of America and Ronald Stach, VWoA’s Senior Vice President of Sales. We’d like to thank our outstandingly colossal customers for making this achievement possible!

Colossal Gram Congratulations

Image Source: Herman Cook Volkswagen

A New Year To Look Forward To

By mandirs | Posted in Holiday, New Car, Volkswagen on Friday, January 6th, 2017 at 11:55 AM
A New Year to Look Forward To

The New Year is here and Volkswagen is starting it out with a bang. Here are our top New Year’s resolutions that we are aspiring to this year.

 

Start Saving Money

Volkswagen has made it easier than ever to lease a new car. There is currently a $1,000 Owner Loyalty Bonus now through January 31, 2017. If you own a Volkswagen 2001 or newer, you are eligible for a $1,000 Owner Loyalty Bonus toward the purchase or lease of a new 2017 vehicle. Here are some of the great deals we have going on at Herman Cook.

New 2017 Volkswagen Passat S 1.8T Automatic

New 2016 Volkswagen e-Golf SEL Premium

 

Stay In Touch

With Volkswagen Car-Net® App-Connect, smartphone apps can be selected right from the dash. Voice call control, messaging, navigation, music, and more can show up on your touchscreen for easy display and use. App-Connect makes your phone and your car friends. This makes it easier than ever to keep in touch and stay connected to those who matter most.

Volkswagen Car-Net® App-Connect

 

Spend More Time in Nature

From adventures along back roads to your own back yard, the new 2017 Golf Alltrack offers family-friendly space and a fun drive. All-wheel drive to help in a variety of weather conditions? Check. Fun to drive? Check. Cavernous interior space? Check. The new Volkswagen Golf Alltrack offers a sporty alternative to compact SUVs and is ready to take you off the beaten path. Learn more about the Alltrack here.

See what we have in stock.

http://www.cookvw.com/new-volkswagen-golf-alltrack-encinitas-ca

2017 Alltrack HCVW

 

Reinvent Yourself

If you want an SUV with style and versatility, look no further. The all-new 2018 Tiguan will feature a redesigned style with available 3rd-row seating, a bolder front grill and sleeker body, revamped 184 hp and 221 lb. ft. of torque engine, LED headlights, hands-free Easy Open rear liftgate, and enough cargo space for your grandest adventures. Sometimes reinventing yourself makes you feel brand new again!
Find out more about the 2018 Tiguan here.

2018 Volkswagen Tiguan

 

Start Dreaming Bigger

2017 will be one of Volkswagen’s biggest and best years yet with the unveiling of the all-new seven-passenger SUV built for the modern American family called the Atlas. It is set to be the biggest and boldest Volkswagen ever, as it is VW’s first mid-size SUV to hit the market. Whether it’s a trip to the zoo or exploring Yellowstone, the new Atlas is designed for fun adventures with the family. It’s big on comfort and refinement to go the distance, yet has athletic performance and nimble handling, including available 4MOTION® all-wheel drive. Features include a 3rd row seat with easy access, 96.8 cu.ft. of cargo space when 2nd and 3rd row seats are folded flat, available panoramic glass sunroof, distinctive LED lighting, VW Digital Cockpit, and even 17 cupholders. It is the largest Volkswagen ever assembled in America. Life really is as big as you make it! Learn more about the Volkswagen 2018 Atlas here.

2018 Volkswagen Atlas

 

Simplify My Life

Sometimes life gets hectic. Work, kids, school, and other activities tend to fill up our schedules faster than any of us would like. This year, Volkswagen is introducing the Digital Cockpit in an effort to simplify the information in the world we drive in. The Digital Cockpit display will put advanced digital information front and center. Drivers will be able to choose from views like Classic, Off-Road, Driver Assistance, or Navigation for high-res driving enhancement. Having easy access to everything about your VW in one place will make every ride go even smoother.

Volkswagen Digital Cockpit

 

Plan for the Future

The Volkswagen I.D. BUZZ concept car unveiled this month at the Detroit Auto Show captures the spirit of the original Microbus in a sleek new shape, with self-driving technology, seating for up to eight and up to 270 miles of electric-powered range. As it considers the largest transformation in its history, one powered by electric vehicles, Volkswagen has imagined how tomorrow’s transport needs could lead to a future revival of the Microbus – in the form of the I.D. BUZZ. This revolutionary concept combines ample space for travel with a long electric driving range, to usher a new feeling of freedom – with zero emissions – and a new era of mobility.

I.D. Buzz Concept Vehicle

 

In a fully autonomous state, BUZZ passenger can swivel their seats to face each other and the car would change the ambient lighting. While the driver relaxes, laser scanners, ultrasonic and radar sensors and cameras monitor other road users and the surroundings. In manual mode, the driver would have a large 3D Digital Cockpit display providing an augmented reality view of the roads ahead. The concept vehicle forges link between the legendary origins of the Volkswagen brand and its electrifying future.

I.D. Buzz Concept Interior

Image Source: vw.com

 

Reduce Stress

Intuitive Volkswagen Driver Assistance features give audible alerts and braking assistance, and can help you avoid incidents before they happen. You’ll wonder how you ever got by without them. Pedestrian monitoring, Autonomous Emergency Braking, Forward Collision Warning, Adaptive Cruise Control, Park Assist, Lane Assist, Blind Spot Monitor, are just some of the security features now available, with many that come standard on select models. It may not get rid of stress altogether, but it will give you a little more confidence in an unpredictable world.

Volkswagen Driver Assist Safety

 

Learn A New Hobby

There are thousands of Volkswagen enthusiast groups across the country. Here in Southern California, we are lucky to live in the heart of a classic surf culture that the vintage VW’s thrived on and became an integral part of the community throughout the decades. If you love your Volkswagen as much as we love ours, you should check out one of these groups! Many of them do occasional cruises together in their VW’s to fun, new places, and it is a great way to meet others with a common interest. Our favorite local Volkswagen group is called the San Diego Air Cooled VW Group. Check them out on Facebook, they would love to meet you!
https://www.facebook.com/groups/SanDiegoAirCooled/

San Diego Air Cooled VW Group

 

Fall In Love

With so many brand new models, cutting-edge safety and design features, and progressive automotive technology, Volkswagen is sure to make your heart soar in 2017. We are quite giddy about the ride ahead, no matter what type of VW captures our love.

2017 Volkswagen Beetle Convertible 1.8T S, Bottle Green

 

On the road to success, the rule is always to look ahead. 2017 is no exception. Don’t be afraid to dream big this year and to embrace the journey however or wherever it takes you. Happy New Year from all of us at Herman Cook Volkswagen!

Happy New Year Herman Cook VW

San Diego Air Cooled Vintage VW Christmas Cruise

By mandirs | Posted in Event, Vintage VW on Monday, December 12th, 2016 at 3:29 PM
San Diego Vintage VW Christmas Cruise 2016

The San Diego Air Cooled VW Group helped to make children’s holidays a bit brighter on Saturday with their annual Vintage VW Christmas Cruise toy drive at Herman Cook.

Herman Cook VW Vintage VW

 

The Air Cooled Group is a San Diego based Volkswagen Club that loves to share their passion for cruising and customizing their Classic Air Cooled VW’s. They couldn’t have been more excited to share their passion at this event!

San Diego Air Cooled VW Group

 

Enthusiasts of all ages helped pick up the Toys for Tots donation boxes at Herman Cook and loaded them into the VW’s.

Santa's Little Helper

 

Even furry enthusiasts came along for the ride.

DSC00063

 

All were classic vehicles, but each one unique, and many of them festively decorated in Christmas cheer.

Classic Gems

 

Nearly 50 classic and uniquely decorated VW’s piled into the dealership to take part in the event.

Vintage VW Cruise Line

 

Within each vehicle, there were many opportunities to see the classic VW culture that we all know and love.

HCVW SD Air Cooled Group

 

The classic VWs were a sight to behold as many of them were extremely decorative and customized vehicles.

VW Christmas at Herman Cook

 

The group leader Lee Hedges put his heart and soul into organizing the event, capturing a collective VW nostalgia for all those involved.

Lee Hedges, San Diego Air Cooled VW Group

Image Source: Will Copeland, San Diego Air Cooled Group

 

Once all the VW’s were lined up, they exited past the Herman Cook VW showroom in a stylish procession one by one.

Volkswagen Classic Beetle

 

The journey began by cruising through Encinitas.

Vintage VW Christmas Cruise Encinitas

 

They then cruised through Del Mar, La Jolla, Pacific Beach, Fiesta Island, Coronado, and Imperial Beach.

Vintage Cruise VW's

 

SD Air Cooled Cruise Coast

 

Alas, they ended their journey at the Toys for Tots Marine Corps Reserve Center near Miramar and delivered the toys for donation.

Toys for Tots at HCVW

 

The Toys for Tots drive was a huge success thanks to the generosity of San Diego Air Cooled VW, Herman Cook VW customers and employees, and the support of the local community. If you would like to particpate in the  next annual Vintage VW Cruise, and you can contact the dealership at (760) 753-6256 for more details. Click here to watch the video!

Festive VW Vintage Cruise

Image Source: Will Copeland, San Diego Air Cooled Group

Season of Giving

By mandirs | Posted in Community Support, Holiday on Tuesday, December 6th, 2016 at 12:58 PM

It’s Christmas time here at Herman Cook VW and the holiday spirit is in full gear. Each December, we participate in the Casa de Amistad and Los Angelitos gift giving program that benefits underprivileged youth in North County. This year, we bought gifts for 37 kids.

Herman Cook VW Gift Giving

 

Casa de Amistad and Los Angelitos at Herman Cook VW

 

Casa de Amistad and Los Angelitos Gift Giving

 

Casa de Amistad and Los Angelitos at Herman Cook Volkswagen

We are honored to help in making a difference in a child’s life this holiday season and greatly enjoy spreading the Christmas cheer to support our local North County community.

LA Auto Show

By mandirs | Posted in Auto Show, New Car, New Features, Volkswagen on Thursday, December 1st, 2016 at 10:52 AM

We’re very excited to share what we saw at the 2016 Los Angeles Auto Show! Volkswagen revealed a lot of goodies for the upcoming year. Here’s a sneak peak of what’s in store.

Atlas - Kurkuma Yellow Metallic

Volkswagen Atlas (Kurkuma Yellow Metallic)

 

This is the highly anticipated brand new mid-size SUV model called the Volkswagen Atlas. The Atlas is the first Volkswagen to feature third row seating with adventure-loving families in mind. Featuring an impressive 96.8 cubic feet of cargo space with second and third row seats folding down, smart technology Driver Assist features including Pedestrian Monitoring, Lane Assist, and Blind Spot Monitor, the 7-passenger Atlas is full of big ideas.

 

Volkswagen Atlas

Volkswagen Atlas (Pure White)

 

Atlas - Platinum Gray

Volkswagen Atlas (Platinum Gray)

 

It comes standard with a Volkswagen digital cockpit display with Car-Net® App, and selectable driving modes from Eco to Sport to cover all types of terrains.

Atlas - Interior

Volkswagen Atlas (Interior)

 

One of our very favorite cars we saw at the LA Auto Show was the stunning 2017 Bottle Green Beetle. To say the least, it really caught our eye.

Bottle Green Beetle

2017 Volkswagen Beetle (Bottle Green Metallic)

 

We had to fight off a swarm of viewers to get this close, but it was worth it for the view.

Bottle Green Beetle - 2

2017 Volkswagen Beetle (Bottle Green Metallic)

 

Volkswagen revealed the Passat GT Concept car at the Auto Show and the crowd couldn’t have been more excited. This new sporty look for the Midsize sedan is focused on performance – boasting a V-6 powered engine and 280 horsepower, it packs quite a punch! This model was based on a high demand specifically in the American market.  Black roof and black mirror caps contrast the white Passat body perfectly. Inspired by the Golf GTI, the Passat GT Concept mimics qualities like the hatchback and honeycomp grille with red accents. Though not officially approved for release as of yet, we’re betting we’ll see this model shining in many VW showrooms very soon.

Passat GT concept car

Volkswagen Passat GT Concept

 

On site, we were able to view the official #PinkBeetle Rally Car that Scott Speed used to win the 2016 Red Bull Global Rallycross Championship. It was surreal seeing it in real life, instead of watching it race on tv by the Volkswagen Andretti Rallycross team. Dare I say, we were starstruck!

#PinkBeetle Rally Car

Volkswagen #PinkBeetle Rally Car

 

Here’s what it looked like in action.

Image Source: vw.com, 2016 Red Bull Global Rallycross Championship

 

We had a blast at the LA Auto Show and cannot wait to see these models in the showroom this year!

Service Recognition from President and CEO of Volkswagen of America, Inc.

By mandirs | Posted in Employee Excellence, Service and Repair, Volkswagen on Wednesday, November 16th, 2016 at 11:38 AM
Herman Cook VW Service

Image Source: Herman Cook Volkswagen

 

November 2, 2016

To Who This May Concern,

For a many years I’ve been fortunate your marvelous dealership cares for my TDI Passat station wagon.

Yesterday your Service Consultant, Bill, took great care of me. My questions about some mechanical issues he addressed with most remarkable knowledge. I then found out his mechanical prowess is off the charts because outstanding training he got from German technical institute.

You are fortunate to have him, and we regulars are very, very lucky.

Sincerely,
Bart, Customer

 

Bill McAuliffe Recognition

Image Source: Herman Cook Volkswagen

 

November 7, 2016

Dear Dr. Z.,

Thank you for your recent letter about your wonderful experience with Mr. McAuliffe at Herman Cook Volkswagen. It delights me to hear about when our dealers go above-and-beyond to assist the dear members of our Volkswagen family.

The dealers are the face of our company, and it is always marvelous to hear about them going the extra mile to give customers the best possible experience and answering questions about our vehicles. I will make sure to inform Herman Cook VW of your complete satisfaction in your experience with them.

Once again, thank you for letting me know about the outstanding service at Herman Cook VW. I wish you many more miles in your Passat.

Best regards,
Hinrich J. Woebcken
President and CEO of Volkswagen Group of America, Inc.