Back To School Service

By mandirs | Posted in Coupon, Service and Repair, Special on Tuesday, August 15th, 2017 at 9:33 AM

It’s Back to School time and we want to help get your VW in shape for those early morning drop-offs. Schedule a Service Appointment today at Herman Cook Volkswagen!

Back To School Service

50th Anniversary Party at Herman Cook Volkswagen

By mandirs | Posted in Celebration, Event, Latest News, Vintage VW on Monday, July 24th, 2017 at 12:25 PM

Herman Cook VW celebrated its 50th Anniversary in business on Saturday July 22, 2017 at the dealership in Encinitas, California.

Herman Cook Volkswagen 50 Year Anniversary


Over 55 classic Volkswagens were on display for the public to admire.

Vintage VW Show at 50th Anniversary


The event was hosted by the owner and president of Herman Cook VW, Dennis Cook.

Dennis Cook, Owner Herman Cook VW


Raffle prizes were given out, including a toy battery-powered VW bus for the little ones to enjoy.

50th Anniversary Raffle


Hundreds of guests attended from vintage VW enthusiasts to VW owners and everyone in between!

Herman Cook VW 50th Anniversary Vintage Cars


Awards were given for various categories, including youngest driver, oldest driver, dealership favorite, oldest VW, and more!

Dennis Cook 50th Anniversary Party


The Herman Cook team including Assistant General Manager Connor Cook, General Sales Manager Dan Belt, and Owner Dennis Cook were there to congratulate the winners.

Herman Cook VW Staff


All proceeds from the raffle drawing went to the Magdalena Ecke Family YMCA in Encinitas.

Vintage Volkswagen 50th Anniversary of Herman Cook VW


The event helped demonstrate the historical significance in Volkswagans of yesterday and today and what Volkswagen means to the local community who have grown up with them.

HCVW 50th Anniversary Front Lot


We are extremely grateful for the community support we received from Volkswagen enthusiasts and current VW owners to make this milestone event possible.

Vintage Volkswagen Beetle 50th Anniversary


Since opening in 1967, we’ve seen many generations of customers come to our dealership and they’ve become like family to us throughout the decades. We look forward to continuing to offer and service their VW’s for many more years to come!

50th Anniversary at Cook VW Lot

Herman Cook VW 50th Anniversary Party

By mandirs | Posted in Celebration, Event, Latest News, Vintage VW on Wednesday, July 5th, 2017 at 11:10 AM

Please join us in celebrating our 50th anniversary on Saturday, July 22. Enjoy free food, activities, prizes, and fun for the whole family!

50th Anniversary Party at Herman Cook Volkswagen

Proclamation Awarded by The City of Encinitas

By mandirs | Posted in Award, Community Support, Latest News on Friday, June 30th, 2017 at 9:55 AM

The Encinitas Mayor and City Council members awarded Herman Cook Volkswagen a proclamation in recognition of celebrating 50 years of doing business in Encinitas. At the City Council meeting on Wednesday, June 28th, designee Dennis Cook, president and owner of Herman Cook Volkswagen accepted this honorary award. We are so proud to be part of this vibrant and outstanding community!

City Council Proclamation Herman Cook VW 50 Years

Left to Right: Deputy Mayor Tony Kranz, Collin Cook, Lauren Cook, Connor Cook, Kacey Cook, Susan Cook, Council Member Mark Muir, Dennis Cook, Council Member Tasha Boerner Horvath, Mayor Catherine Blakespear, Council Member Joe Mosca.

The proclamation reads as follows:

WHEREAS, in 1966 Herman Cook relocated to Encinitas to begin the process of building a brand new Volkswagen dealership; and in July of 1967 the new dealership opened and began selling new and used cars, parts and servicing vehicles; and
WHEREAS, in 1967, Encinitas was just beginning to develop into the place it is today with rolling hills of sage that outnumbered businesses along Encinitas Boulevard; and over the next sixteen years, Herman Cook dedicated all of his time, energy and resources to building a dealership that would not only bear his name, but embody his impeccable character and high business morals; and
WHEREAS, in 1970 after graduating from San Diego State, Herman’s son Dennis Cook began working full time at Herman Cook Volkswagen and became a partner in the dealership; and
WHEREAS, in 1980 Herman Cook retired and sold the remaining interest in the dealership to his son Dennis Cook; and
WHEREAS, as a family owned and operated business, Herman Cook Volkswagen is committed to supporting the community in every possible way by being very involved and committed to the community, such as The Ecke Family YMCA, The Encinitas Rotary Club and multiple charity events. Dennis and his wife Susan founded and acted as co-directors of the Encinitas Rotary Cup Soccer Tournament for many years and they have supported San Diego State Athletics as a corporate sponsor; and
WHEREAS Herman Cook Volkswagen has been nationally recognized by Newsweek Magazine and the American International Automobile Dealer Association as the dealership of the year, and also awarded Business of the Year by the Encinitas Chamber of Commerce; and
WHEREAS, Herman Cook Volkswagen continues to be major sponsors of the Cardiff Kook Run, The Encinitas Turkey Trot, and both the Surfing Madonna Beach Run and Half Marathon along with the Herman Cook Memorial Junior Golf Tournament; and
WHEREAS, Connor Cook has now worked at the dealership for 12 years alongside his father Dennis and in 2016 Connor and his brother Collin became partners in the dealership creating a third generation of ownership who are actively selling 3rd and 4th generation customers new vehicles and are greatly looking forward to another 50 years of successful business and supporting the local community; and
WHEREAS, during five decades of the dealership’s development, Herman Cook Volkswagen has sought to uphold the highest moral integrity in all aspects of the automobile business and is extremely proud of its nationally renowned reputation in customer satisfaction.
NOW THEREFORE, I, Catherine S. Blakespear, Mayor of the City of Encinitas along with all Encinitas City Council Members do hereby congratulate Herman Cook Volkswagen on its 50th Anniversary in Encinitas, commend them on their years of service to the community and wish them continued success.

City of Encinitas HCVW Proclamation

Click here for the history on our dealership that is now celebrating our 50th year in the auto industry.

Herman Cook VW Featured Member of the Week

By mandirs | Posted in Award, Community Support, Employee Excellence, Latest News on Friday, June 16th, 2017 at 8:19 AM

Encinitas Chamber of Commerce has announced that Herman Cook Volkswagen is the Featured Member of the Week. We are honored to be recognized as a featured business in the Encinitas Community!

Encinitas Chamber of Commerce Featured Member HCVW

Image Source: Encinitas Chamber of Commerce

Alltrack Summer Special

By mandirs | Posted in Alltrack, New Car, Special on Wednesday, June 7th, 2017 at 11:30 AM

Going on now at Herman Cook! All financing is based on approved credit. Not available with any other offers. Savings of $3,000 off MSRP on any 2017 Alltrack trim. Offer expires 6/30/17. Subject to prior sale. See what we have in stock here.

Alltrack Summer Special at Herman Cook VW

Read more about the 2017 Volkswagen Alltrack:

New 2018 Atlas Has Arrived At Herman Cook

By mandirs | Posted in New Car, New Model Announcement on Friday, May 19th, 2017 at 2:15 PM

The brand new 2018 Volkswagen Atlas has arrived at Herman Cook Volkswagen! Read more about Volkswagen’s brand new seven-passenger full-sized SUV.

2018 Atlas Arrives at Herman Cook VW

Image Source: Herman Cook Volkswagen

Life’s as big as you make it! View our Atlas inventory here.

Cinco de Mayo Specials

By mandirs | Posted in Coupon, Service and Repair on Friday, April 28th, 2017 at 1:17 PM

Start your Cinco de Mayo celebrations early with these hot deals at Herman Cook VW. Click here to schedule your service today!

Cindo de Mayo Service Specials at HCVW

Volkswagen National Dealer Meeting – New Atlas and Tiguan

By mandirs | Posted in New Car, Volkswagen on Wednesday, April 5th, 2017 at 2:29 PM

We are excited to share what we experienced at the Volkswagen National Dealer Meeting in Las Vegas this week. There are big things in store for Volkswagen this year and by big, I mean as big as it gets.

2018 Volkswagen Atlas Demo

Image Source: Herman Cook Volkswagen


Let me start by saying that we are all giddy about the biggest Volkswagen ever made the 2018 Volkswagen Atlas, a seven-passenger SUV designed with comfort, adventure, and families in mind. We got to take it out on a road test at the Las Vegas Motor Speedway. And test it we did!

Volkswagen Atlas Demo at Las Vegas Motor Speedway

Image Source: Herman Cook Volkswagen


The Atlas handled like a beast – climbing high inclines, handling sudden braking, superb traction on wet roadways, and high speed around curbs on this racetrack proved to us that this vehicle is going to open so many doors for anyone in the market for a mid-size SUV.

2018 Volkswagen Atlas Demo in Las Vegas

Image Source: Herman Cook Volkswagen


The Atlas also has a 4MOTION® All-Wheel-Drive option that is quite impressive. Even with only 3 tires on this ramp, the AWD kicked in and there wasn’t any body twisting even though the tire was lifted off the ground.

2018 Volkswagen Atlas AWD

Image Source: Herman Cook Volkswagen


Set to be released next month, we can’t wait to get our first Atlas in at Herman Cook!

Volkswagen Atlas

Image Source: Herman Cook Volkswagen


In addition to the Atlas, we also got to check out the 2018 Volkswagen Tiguan, which is the newly-redesigned 7 passenger version of the Tiguan. The new 3rd row seating and stylish refined look is certainly going to be a welcome addition to the Tiguan family.

2018 Tiguan 7 Passenger

Image Source: Herman Cook Volkswagen


The 2018 Tiguan SEL in Habenero Orange caught our eye. It is set to be released this July, and it’s gonna be a hot one!

2018 Tiguan SEL Habanero Orange

Image Source: Herman Cook Volkswagen


We can’t wait to see both of these models in the showroom! Stay tuned for more updates in the future and be sure to come by for a test drive when they arrive at Herman Cook.

Welcome Alda To The Herman Cook Team!

By mandirs | Posted in Employee Excellence, Sales Team, Volkswagen on Friday, March 17th, 2017 at 1:39 PM
Blog Post March 2017 - Alda Xhindi

Welcome our newest Salesperson at Herman Cook Volkwagen: Alda Xhindi. We are very excited to have this talented individual joining the team. Let’s get to know her, shall we?


Can you tell us your name and a little about yourself?
My name’s Alda and I’m a single mom to an amazing 10 year old boy.

Alda Xhindi Headshot

Image Source: Alda Xhindi


Tell us a little about your employment (sales) background?
I have always been in customer service and/or sales my entire career. For the past year, I have been in Automotive Sales.


What intrigues you about selling cars?
I have always been fascinated by cars, but was unable to learn about them until I started selling them. Now that I’ve opened Pandora’s Box, I can’t seem to learn enough about them!

Alda Showroom

Image Source: Herman Cook Volkswagen


What do you like to do for fun in your spare time?
I love the great outdoors so surfing, hiking, and traveling. I have happy feet so if the music is on, I am dancing! Sometimes even if there is no music, you’ll catch me doing a silly happy dance.

Alda Outdoor Collage

Image Source: Alda Xhindi


What is your favorite Volkswagen vehicle and why?
The Beetle. It’s the most unique and suiting for a bubbly personality.


Where are you from originally?
SD is my hometown. Been here since 1991, but I’m originally from Albania. I just recently moved back (home) from Texas and it’s so good to be back in sunny San Diego!


What is your favorite part of living in San Diego?
The weather and there is always something to do.


What’s your favorite Mexican food dish?
Mmmm…where do I begin… if I had to pick one, it’d probably have to be a Pollo Asado Burrito.


Herman Cook Sales Team Photo with Aldi

Image Source: Herman Cook Volkswagen

Next time you’re at Herman Cook, come by and say hello to Alda. Welcome to the team!