Archive for the ‘Award’ Category

Herman Cook Volkswagen in Encinitas CA Named Top Rated Dealer for 2019 by CarGurus

Friday, March 15th, 2019

family standing next to a white 2019 VW Tiguan

CarGurus Names Herman Cook VW a 2019 Top Rated Dealer

For as long as we’ve been in business here at Herman Cook Volkswagen in Encinitas, CA, our number one goal has been complete customer satisfaction. That’s because we know achieving that goal will pave the way for us to achieve all of our other goals. And, once again, our commitment to our customers is being recognized by CarGurus as we’ve been named a Top Rated Dealer for 2019. Unlike many automotive awards, this award isn’t based on what a few people in a room think. Instead, this award was given to us here at Herman Cook VW because our customers have taken to the Internet to share their experiences working with us. And now we’re here to thank you for that. (more…)

VW Golf SportWagen Named Best Wagon In 2019 AutoWeb Buyer’s Choice Awards

Tuesday, January 8th, 2019

2018 Volkswagen Golf SportWagen Won the AutoWeb Buyer’s Choice Best Wagon Award

The 2018 Golf SportWagen has been named Best Wagon in the 2019 AutoWeb Buyer’s Choice Awards. The awards represent the most in-demand vehicle in each category, based on price quote requests submitted on AutoWeb’s network of automotive websites. The 2018 Volkswagen Golf SportWagen is the only German-engineered mass-market wagon on sale in the U.S. and boasts a potent blend of performance and practicality.

“We are very proud of this win for Golf SportWagen,” said Derrick Hatami, Executive Vice President of Sales, Marketing and After Sales for Volkswagen of America, Inc. “The SportWagen offers a unique blend of style, spaciousness and Volkswagen’s hallmark fun-to-drive nature, and awards like this serve as proof point that we are hitting the mark with buyers.”

2018 Volkswagen Golf SportWagen Won the AutoWeb Buyer’s Choice Best Wagon Award

“The AutoWeb Buyer’s Choice Awards represent the most in-demand vehicles among millions of consumers,” said Jared Rowe, president and CEO of AutoWeb. “This year’s winning manufacturers are clearly delivering products that best meet the needs of today’s car buyers. More than ever, consumers expect the best in buying, driving, and ownership experiences. Congratulations to all the winners for developing vehicles that match, and often exceed, these expectations.”

2019 AutoWeb Buyer’s Choice Award Winner Golf SportWagen

The 2018 Golf SportWagen comes standard with a 1.8-liter, 170hp engine, is available in three trim levels—S, SE, and SEL—and offers available 4Motion® all-wheel drive. MSRP starts at $21,685. Click here to see our new Golf SportWagens in stock at Herman Cook VW!

Jetta Named Finalist for Green Car Journal’s 2019 Green Car of the Year® Award

Friday, November 2nd, 2018


Volkswagen of America, Inc., has announced that the 2019 Jetta has been named a finalist for the 2019 Green Car of the Year® award by Green Car Journal. This prestigious award honors the vehicle that Green Car Journal deems to “raise the bar in environmental performance while remaining within reach of most consumers.” The Jetta was praised for improved design, interior space, technology, and new 1.4-liter engine.

2019 Volkswagen Jetta Interior

“Finalists for the 2019 Green Car of the Year® illustrate that ‘green’ comes in many forms,” said Ron Cogan, Editor and Publisher of Green Car Journal and “Built on VW’s MQB platform, the seventh-generation Jetta offers a bolder design, greater interior space, lots of tech, and an EPA-estimated 40 highway mpg fuel efficiency rating, a milestone often achieved by hybrid powertrains, but in this case delivered by the Jetta’s 1.4-liter TSI® gasoline engine.” While the 2019 Jetta is more technologically advanced than ever, retaining its fun-to-drive character and of course, fuel economy was of critical importance.

2019 Volkswagen Jetta Front Grille

“We’re so pleased to be selected as a finalist for the Green Car of the Year award,” said Derrick Hatami, Executive Vice President of Sales, Marketing, and After Sales for Volkswagen of America, Inc. “This further validates the Jetta as an exceptionally competitive offering in the compact sedan segment, where efficiency is top of mind.”

View the 2019 Volkswagen Jetta at Herman Cook Volkswagen here.

Herman Cook VW Named A 2018 Top Rated Dealer by CarGurus

Friday, June 22nd, 2018

CarGurus Top Rated Dealer 2018 Herman Cook VW

Herman Cook Volkswagen has been named a 2018 CarGurus Top Rated Dealer! This annual CarGurus award is a testament to our dealership’s outstanding customer service and reflects the industry’s highest average ratings. The award recognizes a select group of car dealers with the highest ratings from shoppers who have submitted reviews through the CarGurus platform. Each of the dealers receiving the award provides exceptional customer service as expressed in their customers’ online reviews.

We are excited our dealership was recognized in this exclusive category of top performing dealers who share our commitment to building a transparent car buying experience. We are honored to have been able to provide you with excellent service that exceeded your expectations, as we truly appreciate and value the feedback from our customers. Thank you for helping us become a 2018 CarGurus Top Rated Dealer!

CarGurus Top Rated Dealer 2018

Take a look at our CarGurus listing and be sure to visit us when you are looking for a New or Certified Pre-Owned Volkswagen!

Atlas Named 2018 Best Three-Row SUV For Families by Parents Magazine and Edmunds

Thursday, June 7th, 2018

The 2018 Volkswagen Atlas has been named Best Three-Row SUV in the 10 Best Family Cars for 2018 list by Parents magazine and Edmunds. Volkswagen’s midsize SUV has been praised for spaciousness, driving dynamics and the People First Warranty.

ATLAS Named Best Three-Row SUV

Image Source: Volkswagen

The People First Warranty

*6 years/72,000 miles (whichever occurs first) New Vehicle Limited Warranty on MY2018 and newer VW vehicles, excluding e-Golf. See owner’s literature or dealer for warranty exclusions and limitations.

Editors at Parents magazine praised the Atlas for third-row legroom, the six-year or 72,000 mile warranty and ease of maneuverability. “We rated the steering 5 out of 5,” said Dan Edmunds, head of vehicle testing at Edmunds (but no relation). “It drives a lot smaller than it is.”

2018 Atlas Interior Legroom

Image Source: Volkswagen

“We are so proud to be named one of the 10 best cars for families by Parents magazine and Edmunds,” said Derrick Hatami, Executive Vice President of Sales and Marketing for Volkswagen of America, Inc. “The 2018 Atlas was designed and assembled in America specifically with American families in mind. Three rows of highly configurable seating with the latest tech features and Volkswagen’s trademark style and driving dynamics is definitely a winning combination.”

2018 VW Atlas 3 Row Seats Folded

Image Source: Volkswagen

To compile the annual list, Parents and Edmunds first looked at safety ratings, narrowing contenders to the 109 that were a Top Safety Pick by the Insurance Institute for Highway Safety or received a 5/5 star overall rating from the National Highway Traffic & Safety Administration. Edmunds rated the mechanics of each of those vehicles, and Parents installed car seats and looked for family-friendly features in the 20 finalists.

2018 Volkswagen Atlas 3rd Row Seating

Image Source: Volkswagen

The 2018 Volkswagen Atlas was introduced as the brand’s first three-row SUV. Designed specifically for the American family, the 2018 Atlas is available with two engine options—a 2.0-liter, turbocharged four-cylinder and a 3.6-liter V6—and in five trim levels: S, SE, SE w/ Technology, SEL, and SEL Premium. Atlas also offers 4Motion® all-wheel drive on a variety of trims and is assembled in Volkswagen’s state-of-the-art plant in Chattanooga, Tennessee.

Atlas Named 2018 Best Three-Row SUV

Image Source: Volkswagen

For more information about the 10 Best Family Cars for 2018 list by Parents magazine and Edmunds, please visit

Herman Cook VW Service Gets Achievement Award by Volkswagen Group of America

Friday, October 27th, 2017

Two employees in the Herman Cook VW Service department have received a Certificate of Achievement by Volkswagen Group of America. Service Manager Brad Alford and Service Advisor William McAuliffe were both proud recipients of this award.

Volkswagen Service Award for Customer Service

The certificate was presented by the Volkswagen Group of America Fixed Operation Manager for excellence in customer service. Scores were calculated based on performance, advisor scores, customer satisfaction surveys, and other VW service-related attributes. All advisors and managers at Volkswagen dealerships in the region were qualified.

Herman Cook VW Certificate of Achievement
Congratulations on this outstanding accomplishment. We are proud to have you both on the Herman Cook Volkswagen Service team! Click here to read more about the Auto Repair services we offer.

Best Auto Dealership of North Coast Runner-Up 2017

Tuesday, October 24th, 2017

Best Auto Dealership of North Coast Runner-Up 2017

The results are in! Del Mar Times has released the results of this year’s Best of North Coast Readers Poll. Each year, they evaluate hundreds of local businesses in over 70 categories, ranging from best golf course, best brunch, best day spa, and yes, even best auto dealership. This year, Herman Cook Volkswagen has been chosen as the runner-up of North Coast 2017’s Best Auto Dealership!

2017 Best of North Coast Reader’s Poll Best Auto Dealership Results

Thank you all for voting for Herman Cook VW as your best auto dealership! Read the rest of their 18th annual online Readers Poll results here.

Best of North Coast 2017 Cover

Proclamation Awarded by The City of Encinitas

Friday, June 30th, 2017

The Encinitas Mayor and City Council members awarded Herman Cook Volkswagen a proclamation in recognition of celebrating 50 years of doing business in Encinitas. At the City Council meeting on Wednesday, June 28th, designee Dennis Cook, president and owner of Herman Cook Volkswagen accepted this honorary award. We are so proud to be part of this vibrant and outstanding community!

City Council Proclamation Herman Cook VW 50 Years

Left to Right: Deputy Mayor Tony Kranz, Collin Cook, Lauren Cook, Connor Cook, Kacey Cook, Susan Cook, Council Member Mark Muir, Dennis Cook, Council Member Tasha Boerner Horvath, Mayor Catherine Blakespear, Council Member Joe Mosca.

The proclamation reads as follows:

WHEREAS, in 1966 Herman Cook relocated to Encinitas to begin the process of building a brand new Volkswagen dealership; and in July of 1967 the new dealership opened and began selling new and used cars, parts and servicing vehicles; and
WHEREAS, in 1967, Encinitas was just beginning to develop into the place it is today with rolling hills of sage that outnumbered businesses along Encinitas Boulevard; and over the next sixteen years, Herman Cook dedicated all of his time, energy and resources to building a dealership that would not only bear his name, but embody his impeccable character and high business morals; and
WHEREAS, in 1970 after graduating from San Diego State, Herman’s son Dennis Cook began working full time at Herman Cook Volkswagen and became a partner in the dealership; and
WHEREAS, in 1980 Herman Cook retired and sold the remaining interest in the dealership to his son Dennis Cook; and
WHEREAS, as a family owned and operated business, Herman Cook Volkswagen is committed to supporting the community in every possible way by being very involved and committed to the community, such as The Ecke Family YMCA, The Encinitas Rotary Club and multiple charity events. Dennis and his wife Susan founded and acted as co-directors of the Encinitas Rotary Cup Soccer Tournament for many years and they have supported San Diego State Athletics as a corporate sponsor; and
WHEREAS Herman Cook Volkswagen has been nationally recognized by Newsweek Magazine and the American International Automobile Dealer Association as the dealership of the year, and also awarded Business of the Year by the Encinitas Chamber of Commerce; and
WHEREAS, Herman Cook Volkswagen continues to be major sponsors of the Cardiff Kook Run, The Encinitas Turkey Trot, and both the Surfing Madonna Beach Run and Half Marathon along with the Herman Cook Memorial Junior Golf Tournament; and
WHEREAS, Connor Cook has now worked at the dealership for 12 years alongside his father Dennis and in 2016 Connor and his brother Collin became partners in the dealership creating a third generation of ownership who are actively selling 3rd and 4th generation customers new vehicles and are greatly looking forward to another 50 years of successful business and supporting the local community; and
WHEREAS, during five decades of the dealership’s development, Herman Cook Volkswagen has sought to uphold the highest moral integrity in all aspects of the automobile business and is extremely proud of its nationally renowned reputation in customer satisfaction.
NOW THEREFORE, I, Catherine S. Blakespear, Mayor of the City of Encinitas along with all Encinitas City Council Members do hereby congratulate Herman Cook Volkswagen on its 50th Anniversary in Encinitas, commend them on their years of service to the community and wish them continued success.

City of Encinitas HCVW Proclamation

Click here for the history on our dealership that is now celebrating our 50th year in the auto industry.

Herman Cook VW Featured Member of the Week

Friday, June 16th, 2017

Encinitas Chamber of Commerce has announced that Herman Cook Volkswagen is the Featured Member of the Week. We are honored to be recognized as a featured business in the Encinitas Community!

Encinitas Chamber of Commerce Featured Member HCVW

Image Source: Encinitas Chamber of Commerce

Record Sales Recognition from Volkswagen Group of America, Inc.

Tuesday, January 24th, 2017

Colossal Gram Record Sales

We are honored to have received a “Colossal Gram” today from Volkswagen Group of America, Inc. (VWoA) today commending our record-breaking sales last month in December! The banner was sent to us from Mark McNabb, Chief Operation Officer for Volkswagen of America and Ronald Stach, VWoA’s Senior Vice President of Sales. We’d like to thank our outstandingly colossal customers for making this achievement possible!

Colossal Gram Congratulations

Image Source: Herman Cook Volkswagen