Category Archives: Employee Excellence

Herman Cook Volkswagen Named “Best of Encinitas” Auto Dealership in 2022 Readers Poll by the Encinitas Advocate

Best of Encinitas by the Encinitas Advocate

2022 Best of Encinitas Readers Poll 

The votes are in and the winners are clear in the Best of Encinitas 2022 Readers Poll by the Encinitas Advocate! The list of winners includes people, businesses, and restaurants that help make Encinitas, CA the best place to live, work and have fun. With the support of local residents, these businesses continue to thrive and give locals the opportunity to enjoy some of the best places in town. For more details, keep reading!

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Herman Cook VW Service Gets Achievement Award by Volkswagen Group of America

Two employees in the Herman Cook VW Service department have received a Certificate of Achievement by Volkswagen Group of America. Service Manager Brad Alford and Service Advisor William McAuliffe were both proud recipients of this award.

Volkswagen Service Award for Customer Service

The certificate was presented by the Volkswagen Group of America Fixed Operation Manager for excellence in customer service. Scores were calculated based on performance, advisor scores, customer satisfaction surveys, and other VW service-related attributes. All advisors and managers at Volkswagen dealerships in the region were qualified.

Herman Cook VW Certificate of Achievement
Congratulations on this outstanding accomplishment. We are proud to have you both on the Herman Cook Volkswagen Service team! Click here to read more about the Auto Repair services we offer.

Service Recognition from President and CEO of Volkswagen of America, Inc.

Herman Cook VW Service

Image Source: Herman Cook Volkswagen


November 2, 2016

To Who This May Concern,

For a many years I’ve been fortunate your marvelous dealership cares for my TDI Passat station wagon.

Yesterday your Service Consultant, Bill, took great care of me. My questions about some mechanical issues he addressed with most remarkable knowledge. I then found out his mechanical prowess is off the charts because outstanding training he got from German technical institute.

You are fortunate to have him, and we regulars are very, very lucky.

Bart, Customer


Bill McAuliffe Recognition

Image Source: Herman Cook Volkswagen


November 7, 2016

Dear Dr. Z.,

Thank you for your recent letter about your wonderful experience with Mr. McAuliffe at Herman Cook Volkswagen. It delights me to hear about when our dealers go above-and-beyond to assist the dear members of our Volkswagen family.

The dealers are the face of our company, and it is always marvelous to hear about them going the extra mile to give customers the best possible experience and answering questions about our vehicles. I will make sure to inform Herman Cook VW of your complete satisfaction in your experience with them.

Once again, thank you for letting me know about the outstanding service at Herman Cook VW. I wish you many more miles in your Passat.

Best regards,
Hinrich J. Woebcken
President and CEO of Volkswagen Group of America, Inc.

Best Auto Dealership of North Coast 2016

Best Auto Dealership of North Coast 2016

Del Mar Times has released their annual Best of North Coast Readers Poll. Each year, they evaluate local businesses in over 70 categories, ranging from best bakery, best hotel, best veterinarian, and yes, even best car dealership. This year, Herman Cook Volkswagen has been chosen as the winner of the Best of North Coast 2016’s Best Auto Dealership!


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Best of North Coast 2016 Cover

Image Source: Del Mar Times


Thank you to all who voted for us! Without you, this opportunity wouldn’t have been possible. We pride ourselves in being a family-owned auto dealership that focuses on what’s truly important: top-notch and memorable customer service. Many generations of families have come through our dealership to purchase or service their Volkswagens and we are pleased to have become an Encinitas staple in the community. We look forward to serving you for many years to come!


Are you curious who won the other categories? Check out the complete list of all winners:

Congrats to Roberto Bandong on 35 Years with Herman Cook VW!

Roberto Bandong Celebrates 35 years at Herman Cook VW

On the occasion of his 35 years with Volkswagen, congratulations are in place for Roberto Bandong – his commitment and perseverance as a Factory-Trained Service Technician have culminated in a milestone worthy of celebration. Roberto’s work has played a key role in the longevity and success of the service department at Herman Cook VW. We thank him for entrusting a large portion his career with us.

Happy Anniversary Roberto!