Category Archives: Volkswagen

APR is Testing Out New After Market Performance Parts that We Can’t Wait to Get Here at Cook Motorsports in Encinitas CA

Cook Motorsports infographic

Watch Now: APR Uses Road Atlanta to Test Out New Parts

Now that we’re the only APR-authorized VW dealer in the Encinitas area, we’ve been keeping a close eye on everything APR is working on lately here at Cook Motorsports – which is a good thing, because they have a lot of dynamic after market performance parts coming down the line. But they can’t release those performance parts until they’re fully tested, and they can fully test them without really putting them through the wringer. And that’s exactly what APR is doing with their latest batch, using Road Atlanta to make sure all of their new performance parts live up to the APR name – and we’ve got a video showing off those tests right here.

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The Pandemic May Be On Its Way Out But Shopping From Home with Herman Cook VW in Encinitas CA Isn’t

100% online shopping infographic

Find Your New Volkswagen in Encinitas CA Without Leaving Your Home

Now that we’ve got three difference COVID-19 vaccines to choose from, our lives can start returning to some semblance of normal after over a year of this pandemic completely changing the way we live. However, everyone will probably agree that some things changed for the better, especially when it comes to the advancements made to online shopping during this time. Of course, we’re very familiar with those advancements, as we started a 100% online car-shopping program here at Herman Cook VW in Encinitas, CA, during the pandemic to makes things safer for our beloved customers. But instead of simply tossing that successful program to the wayside now that the pandemic is showing signs of abating, we’ve decided to keep it going as a way to give our customers another option when picking out their new Volkswagen. So, yes, that means you can still find your new Volkswagen in Encinitas, CA, without ever leaving your home.

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Herman Cook VW Service Employees Earn Volkswagen Brand Loyalty Awards from Volkswagen of America

HCVW Service Award recipients

Congrats to Our Herman Cook VW Service Employees on Their Awards

We’ve always been a family owned company here at Herman Cook VW in Encinitas, CA, and we consider each and every one of our employees a part of our family. And that’s just one reason why we’re so proud of four of our service technicians in our Herman Cook VW Service Department for earning their Volkswagen Brandon Loyalty Awards from Volkswagen of America. So, to Alan, Roberto, Ricardo, and Sergio, we say from the bottom of our hearts – thank you and congratulations.

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Watch Now: Videos Show Off the APR Carbon Fiber Steering Wheels and Ignition Coils Available at Cook Motorsports in Encinitas CA

APR Carbon fiber steering wheel

Find APR After-Market Performance Parts at Cook Motorsports

We’re proud to be a Volkswagen dealer here at Herman Cook VW in Encinitas, CA, because we think our new Volkswagen models are about as close to perfect as you can get. But we also know that a lot of our customers like to tinker with their new VW cars, hatchbacks and SUVs once they drive them off our lot – and we want to make sure they have everything they need to create the custom vehicle of their dreams. And that’s exactly where our Cook Motorsports division comes in, as we’re the only APR-authorized VW dealer in the Encinitas area. And that means we’re the only place to find ARP after-market performance parts like the Carbon Fiber Steering Wheels and Ignition Coils you’ll find in the videos below.

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Inaugural TIME100 Most Influential Companies List Recognizes Volkswagen for its Leadership in the Automotive Sector

Time 100 most influential companies logo

Volkswagen Awarded for Its Global Automotive Leadership

We spend a lot of time here in our Herman Cook VW Blog talking all about the greatness of the new Volkswagen cars, hatchbacks and SUVs we feature here on our Encinitas, CA, lot – but one thing we don’t talk about as much as we should is the all-around greatness of the Volkswagen brand as a whole. Thankfully, TIME magazine recently released its inaugural TIME100 Most Influential Companies in which it awarded Volkswagen for its global automotive leadership, which means we have the perfect opportunity to talk all about the automotive brand we love so much. So, without further ado, let’s check out why TIME took the time to recognize Volkswagen on its inaugural TIME100 Most Influential Companies list.

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Check Out Pictures of the APR After-Market Performance Parts Available at Cook Motorsports in Encinitas CA

side view of a black 2021 VW Atlas

See Now: APR After-Market Performance Parts at Cook Motorsports

We’ve been kicking things into overdrive lately here at Herman Cook VW in Encinitas, CA. Not only is the 2021 Volkswagen ID.4 All-Electric SUV now available to test drive, but we’ve also been having a great amount of success with our new Cook Motorsports division – thanks, in great part, to Cook Motorsports being the only APR-authorized VW dealer here in Encinitas. But, unless you’re a certified gearhead, you may not know what APR after-market performance parts are. Well, we’re going to help you out with that right here, right now, as here is where you can see some of the best APR after-market performance parts available at Cook Motorsports in Encinitas, CA.

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What is the Volkswagen Project Trinity Electric Sedan Coming to Herman Cook VW in 2026?

new VW logo

Investigating the Volkswagen Project Trinity Electric Sedan

It’s no secret that Volkswagen is upping their electric vehicle game in some big ways. All you need to do is check out the recently unveiled 2021 Volkswagen ID.4 All-Electric SUV to know that. But that doesn’t mean Volkswagen doesn’t have any other secrets up their sleeves. In fact, Volkswagen just let us in on one of their other electric vehicle secrets when they announced Project Trinity – the codename for an all-new electric sedan that’s coming to Herman Cook VW in Encinitas, CA, sometime in 2026. But just how much do we know about Project Trinity? Well, we’re going to find that out right here as we investigate the Volkswagen Project Trinity electric sedan.

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What APR After-Market Performance Parts are Available at Cook Motorsports in Encinitas CA?

Cook Motorsports Collage

Watch Now: Showing Off the APR Performance Parts at Cook Motorsports

We were able to share some exciting news with everybody last month – that being the fact that our Herman Cook VW family grew significantly thanks to our new division known as Cook Motorsports. But don’t worry, we’re not going to retread everything we talked about in our Cook Motorsports blog post from last month. Instead, we’re going to take some time to show off a video that grants a taste of just what’s available here at Cook Motorsports in Encinitas, CA – the only dealer in the area authorized by APR to sell and install their after-market performance products.

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Video Explains How To Shop For & Purchase Your New VW 100% Online Thanks to the Herman Cook VW Express Car Buying Program

Online shopping infographic

See Now: Explaining the Herman Cook VW 100% Online Car-Buying Experience

Thanks to the ongoing pandemic, online shopping is now more important than ever. In fact, you can now go online to shop for things that were never offered through online shopping before. And that includes all of the new Volkswagen models, Certified Pre-Owned Volkswagen models, and used cars, trucks, and SUVs available here at Herman Cook VW in Encinitas, CA, thanks to our 100% online car-buying program. And you can learn all about that program thanks to the video below.

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Cook Motorsports in Encinitas CA Now Sells and Installs APR After-Market Performance Parts

Cook Motorsports Collage

Cook Motorsports: Only APR-Authorized VW Dealer in Encinitas

It’s an exciting time for us here in the Herman Cook VW family because our family is growing – substantially. What we mean by that is that the Herman Cook VW family has welcomed a new division to our dealership known as Cook Motorsports. But what exactly is Cook Motorsports? And what are we selling at Cook Motorsports? Well, to give you a hint – Cook Motorsports is the only APR-authorized dealer in San Diego, CA, meaning we’re the only dealer in San Diego authorized by APR to sell and install their after-market performance products. So, let’s buckle up and find out some more specifics about our exciting new Cook Motorsports division.

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