Purchased an ID4 here. The staff was amazing. Very friendly and helpful throughout especially Annie. Most importantly, at the time of my purchase, they were not participating in the price gouging and "bait and switch" that is so common in the business. I think that really shows a high level of respect for the customer and a pride in the business. Highly recommend!
2022-05-23

JoJo went above and beyond in helping my sister-in-law and her son purchase a Tiguan and Atlas during a volatile time where other dealerships are charging thousands above sticker. I will happily refer new business their way.
2022-03-31

They had an ID4 to test drive. It was not for sale. We really liked the car and it was great to get the chance to see and drive one before we ordered one. There was no pressure from sales. Friendly staff. Thank you
2022-03-20

My family bought our second car from this dealership. Small VW dealer with the best staff and service. Car buying experience was stress free, simple and fast (very important with a toddler). Be sure to ask for Jojo, she is wonderful and made our lives so much easier.
2022-02-08

Fantastic service and very friendly. Went to Herman Cook for the first time today following a less-than-positive experience with another San Diego area VW dealer. The staff at Herman Cook were professional and polite; the service was fast and thorough; and the facilities provided in the waiting area allowed me to carry on working as though I was at home (wifi/desk/etc.)
10/10, will use them again.
2022-01-28

Bought a car in early August and made the 4 hour trip to the dealership since they had the car and I use to live in San Diego before. The sale process was smooth and everything but when it came down to getting the keys I was told the 2nd key was locked in the mechanics tool box and he would not be back until Monday. By Monday they would mail it out to me and should receive it no later than the Friday.
Over 3 months later I am still missing the 2nd key that was promised. I have talked to both my... More
2021-11-24

Sales: There was a good new car sales team when Steve was the manager. What he said he did, and I felt respected as a customer. I do not feel this way anymore.
Service: Service department is good and the manager seems like a very nice person. Ricardo was very helpful.
2021-11-05

From service advisor Ricardo's calm-but-thorough communication over the phone, to the value/quality of repairs performed, to picking up my vehicle the very next day from the Service Director... Herman Cook was the most impressive VW Dealership that I've experienced since buying our Tiguan back in '09! (Certainly head and shoulders above that dealership in Carlsbad.) Very pleased to have found Herman Cook. Thanks, guys!
2021-11-04

By far the most customer friendly service department I have ever experienced
Ricardo Sanchez is just an amazing guy
Made sure that my car was ready for cross country trip
Thank you!
2021-11-03

By far the most customer friendly service department I have ever experienced
Ricardo Sanchez is just an amazing guy
Made sure that my car was ready for cross country trip
Thank you!
2021-11-03
