Customer Testimonials
We are proud to be a part of the San Diego County, CA community for nearly six decades and are passionate about providing only the highest level of service to our customers. We’re not perfect, but are always making improvements to better serve our customers. Your comments help us do just that.
Don’t take our word for it; see what our recent customers have to say!
Always a great Customer Service. Very accommodating and always feel like we’re well cared for I know our vehicle is in good hands with Herman Cook.
Alan has been the most helpful with my 2 cars both in service and repairs
Since my car has less than 20,000 miles I feel like this should’ve been under warranty.
The Service Dept is always taking care of business, my 2015 TDI Passat runs better every time I get it back from being serviced have i
They seem to care about my satisfaction. They always do a thorough job. They are good about providing me with transportation while my car is being serviced. I do feel they shouldn’t charge me for a rental but other than that they are very good to deal with
Ricardo was very welcoming, helpful and gave us very good service from the moment we arrived and the time we left. He truly went above and beyond. This was my 1st visit and I will be a returning customer mainly due to Ricardo’s customer service!!
This is my go-to place anytime something goes wrong with my car! Ricardo and Allen and all the folks at Herman-Cook always take such good care of everyone that comes in.
It was a great experience friendly salespeople and eager to make my buying experience as easy and enjoyable as possible..
Jesus made everything smooth no hassle made me feel comfortable the whole Herman Cook team was exceptional I really recommend them!
50K service done quickly and with a smile
Very friendly and kind. They explained everything in a way I could understand easily.
Unlike other dealerships, I was invited inside by Ricardo and informed me on the whole process. His technician found a small leak at the turbo air pipe and cleaned it as part of my 10,000 mile checkup. Will schedule a follow-up visit in a couple of weeks to verify that cleaning resolved my problem.
They were quick and friendly to work with and we didn’t feel like they were trying to cheat us on the prices.
Good price, and great service, nice customer service. Keep the car clean . Waiting time is not bad.
They were very helpful and worked with me on getting my car repair. I have no complaints
Curtious, Helpful knowledgeable patient good in communication understand before understood Clean office, orderly operation, professional
Excellent, friendly, detailed, honest, and welcoming My experience with the dealership was excellent from start to finish. The staff was friendly, welcoming, and took the time to explain everything in detail. I appreciated their honesty and transparency throughout the process, which made me feel comfortable and confident in my purchase.
The car got fixed this time around. Alan, the service advisor, was very nice to work with.
prompt, friendly service makes all the difference nice area to wait. really like that service is included with the car.
Very friendly, quality service, would by another VW just to be able to use this service department.
My 2016 Golf was serviced at Herman Cook for an intake manifold failure, a carbon cleaning, and an oil change. The manifold was replaced under the Ca PZEV at no cost to me. Service Consultant Ricardo Sanchez was excellent; very professional and excellent communication. I highly recommend Herman Cook VW Service!
Fantastic service team! Alan always makes sure all of our needs are met. The whole staff is friendly as well.
Excellent service, very quick and efficient. Very friendly staff. The staff is knowledgeable keeps you informed.
The best service I've had in a long time!!!!
The people at Herman Cook VW are friendly, efficient and helpful. I have bought 2 vehicles with them and both experiences have been great
Excellent experience for the second vehicle I have purchased from this dealer and I would definitely recommend
Carlo and the team were great. They provided great service and helped me get the best deal possible. I’m glad I went to Cook VW!
Great service, and honest.
I appreciated how friendly and professional the team was. They were available to answer questions and support me without being pushy.
Like the service personnel and the service I received, but am very disappointed in the 3.5% credit card charge. I will not be coming back
Easy to reserve Service … welcoming … personable … attentive … responsive … informative … supportive … professional … effective … efficient … on schedule … vehicle returned washed! All good … highly recommended! To be commended!
Visited Herman Cook VW on Thursday, May 28th. Had an appt. for 11:00am, Drop off went smoothly. I told Alan, my car advisor if he could call by 2:00pm to let me know what was needed because I had a Board meeting at 2:30PM. I thought 3 hours time frame for diagnosis was reasonable. No call at 2:00pm. I called, Alan was not available. Left VM. Alan called at 2:40PM and he left VM. Message said call back without any indication of what needed to be done. No email or text as to what needed to be done. Called at 3: 15pm ... Read More 
Yelp - May 29, 2026
Visited Herman Cook VW on Thursday, May 28th. Had an appt. for 11:00am, Drop off went smoothly. I told Alan, my car advisor if he could call by 2:00pm to let me know what was needed because I had a Board meeting at 2:30PM. I thought 3 hours time frame for diagnosis was reasonable. No call at 2:00pm. I called, Alan was not available. Left VM. Alan called at 2:40PM and he left VM. Message said call back without any indication of what needed to be done. No email or text as to what needed to be done. Called at 3: 15pm ... Read More 
Google - May 29, 2026
Very quick and friendly service at this VW location. I don’t live close but it’s worth the drive to get serviced here.
Quick, friendly service by Alan and his alerting me to a brake issue which we repaied
I went in for service and Ricardo was great. He helped look into my issue and it was resolved quickly
Ricardo is so nice to work with, pleasant, polite and good about the time it takes for repairs. I always like going there because it’s efficient too.
The team was great, very helpful! Answered all my questions and walked me through the process! Will continue to work with Jesus and his team for all our family car needs.
Was told that I will receive a call back last week from VW Mr. Alan to pay me back the $ he kept from me when the repair was under guarantee
Eric is the service manager and went above and beyond to make sure my car was done when I needed it! Thank you all so much,
Great car buying experience for my moon gray 2026 GTI. Thanks Bill for the help and Ricardo for excellent service.
Easy to make appointment. Service team got right on it. Work completed on time. When I picked up my car they had washed it! I always have my car serviced at Cook VW
I brought my GTI in for a 5K oil change which I was planning to pay for since the warranty covers 10K service intervals, not 5K oil changes. I was pleasantly surprised to find to find I was coincidentally due for my 2 year warranty service which meant my service was covered. I didn’t realize the service was 20K or 2 years. My odometer was only at 15K.
Anyways they did the full 2 year service and checked my tire tread depth which I was concerned about since summer tires wear faster. My service advisor told they are good for another 5K ... Read More 
Google - May 15, 2026
My experience with the dealership was fantastic. The Team was knowledgeable and transacted the deal in a family, friendly manner.
After calling 62 times, I finally was able to connect with Alfredo Alonso and within 2 mins I received the email with my bill of sale. I think it is ludicrous that the phone lines were busy from 8:30 am to 12:00 on a Monday. Thank you Alfredo!
The Bluetooth problem was never resolved, wanted 250$ for updating firmware which really should be free
I had an excellent experience with them they are the best always and I never going to change to another company thank you
A great example of how Service should work. Confident, knowledgeable, approachable staff. Volkswagen makes great products to begin with and this outfit keeps them that way.
Your team was wonderful! Promt service! My car was taken care of in a short period of time!
Easy to make an appointment and always fine work performed. Here are five more words.
Alan, my service tech did an amazing job with breaking the bad news that my 2021 RTO needed a new water pump. Just slightly out of #Warranty Alan worked with his manager to get the water pump installed quickly and for a reasonable price I sincerely appreciate that and would recommend anyone to Herman Cook VW.
Annie has helped me purchase a car multiple times. She is so knowledgeable, accommodating and makes the process easy!
It's a rare thing to have a service rep, especially at a dealer, do well with both the customer connection and hit good customer service marks. Ricardo did both. Got the car back running fine. Not charged excessively. And the cherry on top was the excellent recommendations on how to keep the car going longer. (Psst, Use too tier fuel). Highly recommended.
Excellent service with a courteous and friendly staff. Clean well maintained property with comfortable waiting room.
Fantastic family run dealership with great personnel and at home feel. I recommend this dealership to everybody in San Diego!
We have had a great experience all way through . .Bill was great in service. Thanks .
Amazingly easy! Great experience!
The dealer quickly assessed my problem (without an appointment!), ordered the necessary part and quickly installed it the next day.
I would recommend HCVW to anyone who wants there car done right with awesome staff. Will be returning for my Transmission service for sure.
Wifey and I enjoyed purchasing our vehicle from HC VW. Sales team was a pleasure to do business with, listened to our needs and works out a price we were comfortable with. Great help from all staff during the purchase process and vehicle pickup. Liked the fact HC VW works with local credit unions so the interest rate on loans is attractive compared to in-house automakers rates at other car makes. Thank you for a pleasant transaction.
This dealership, especially Ricardo are so knowledgeable of the vehicles. He always takes great care of me and the mechanics are very fast and do a superb job. Car comes out washed which is a bonus.
Annie is the best!
Bill Kwait and finance person were excellent and very helpful in making the final decision to conclude the purchase. We will recommend to any friend without any reservations. Great dealership.
Good communications along the way. They got all the work done in the timeframe they promised. Pricing was fair and transparent as well.
Eric was lovely! He was able to squeeze me in and made the process very easy!
Had a very good visit. I’m always have very good service when I come here that’s why I continually return. It’s a bit pricey, but it’s worth because I know they check everything thoroughly on my Volkswagen and they use Volkswagen parts. Don’t want to take a chance.
Mostly smooth and pleasant experience buying a used Volkswagen from Herman Cook VW. Annie was helpful and low pressure. Only hiccup was their attempt to force to purchase a pre installed aftermarket security device which we fortunately for not want to pay for and want removed from the car professionally. We succeeded in dropping it from the price but they claim their supplier must do the removal. I got it in writing that they will do it when the supplier visits, but it will be a hassle for me. It's disappointing that dealerships are still pulling this surprise.... I ... Read More 
DealerRater - Apr 26, 2026
Ricardo was very nice and helpful, service was done exactly when he said it would be. We felt very taken care of.
Had a tire issue with my Tiguan on a recent trip and searched for the nearest VW dealer and found Herman Cook. The service writer, sorry I didn't catch his name, was excellent and provided immediate assistance with my issue so that I could get back on my 350 mile trip. Can't thank him enough and the person he assigned to make sure that my vehicle was good to go. Thank you both. It's a shame that I am located 35 miles from them otherwise they would be my choice for service for my vehicle.
Always appreciate the great service which is why we continue to do our services at the dealership. Fair pricing, always an enjoyable experience!
Excellent customer service and very nice waiting room. And best of all, my Volkswagen was ready right when they said it would be. I buy only German cars because they're the best. All of my service and maintenance will now be done at Herman Cook Volkswagen. Not only for the great service but they didn't try and sell me anything I didn't need.
Annie at Herman Cook VW in Encinitas is the best. I just purchased my 2nd Atlas from her and she made the process and experience so easy! I highly recommend having her help you - I assure you that you’ll be in great hands!
Huge thanks to Ricardo for his help with my 2021 Tiguan. He went above and beyond to make sure my repairs were handled fairly and kept me informed throughout the process. Honest, helpful, and the reason I’ll keep coming back to this location.
As always I'm very happy with the service for my VW at Herman Cook. I appreciate the honesty of the mechanics, and I appreciate how they let me see what they did and what needs replaced or repaired.
Most importantly, I like how they don't try to upsell me.
My goal is to get over 300,000 miles out of my Passat, and the mechanics are very supportive of my goal.
To add to this, the pricing is actually competitive with many private mechanics, but I like that they are specialized specifically for VW.
Many non VW mechanics will get ... Read More 
Google - Apr 20, 2026
They always get me in quickly and are very courteous. My car was finished in less time than quoted. I would highly recommend them
Ricardo Sanchez is the best!!!
Negotiated in advance and walked out with exactly what I agreed to. Can’t ask for a smoother sales process. Annie was helpful with all my questions and Margot helped make the option contract I used to leave with my own financing I had brought go through smoothly.
(Translated by Google) Excellent service (Original) exelente servicio
Alan in the service department is amazing and so is the rest of the team! I don’t live close to this dealership, but I will make the commute because of the amazing service on my car.
Took vehicle in for recall and service provided quickly and done satisfactorily. I will use the service department agin.
Knowledgeable, professional service without upselling. Best service department I've dealt with.
Overall quality of service was good. Car was brought in for oil change. Inspection discovered coolant leak caused by defective head gasket. Was informed required repair would be covered by warranty and was offered courtesy car for duration of work. When engine work was complete, I was informed that another unrelated issue was discovered during “completion of inspection. I declined to have that repair completed as it was not a warranty repair. I was then advised that they would call me when the car was buttoned up and washed. Three hours later I called back to find out what was ... Read More 
DealerRater - Apr 17, 2026