Customer Testimonials
We are proud to be a part of the San Diego County, CA community for nearly six decades and are passionate about providing only the highest level of service to our customers. We’re not perfect, but are always making improvements to better serve our customers. Your comments help us do just that.
Don’t take our word for it; see what our recent customers have to say!
Very professional, knowledgeable and courteous team. I have trusted this dealer for more than 20 years. With the current cost of new cars I would rather keep my car for a bit longer.
Bought a Certified ID.4 from Cook's and don't recommend them to anyone. We learned too late that there are much better dealerships in the area so use our experience and take your business somewhere else.
We bought the car as certified so that we have peace of mind but no, we saw after signing the contract that the car has a large damage on the roof along the body line. That's directly against VW's CPO checklists they have to go through and signed.
Another issue came on ~ 2 weeks after purchase when the service light came on. ... Read More 
Google - Nov 14, 2026
My experience was fantastic. Ricardo is very informative and helpful!
Worst experience with a car dealership ever. The ownership and management team are horrible to work with- not kind people. The service department is also a total disgrace to the word service. Haven’t had an experience so poor at any establishment in such a long time that I had to write a review.
Alan was very nice, professional and very communicative. My vehicle was done on time and I really like coming there to get it serviced.
Really appreciate Ricardo’s great service. He really makes his customers feel special. Like the new systems too
Technical excellency with human kindness! People who really care about their cars go to Herman Cook VW. 💙
With so many dealerships being corporate run, this dealer is truly family owned. It's a very personal & friendly atmosphere. The service department has advisors that have years of experience that always seem to look for best for you & clearly explain if something is necessary or if it's something you can get by with for now, & when it will absolutely need to be addressed. The sales staff have been then for a long time with not a lot of turnover, telling you something about management & ownership. They also bend over backwards to try to facilitate ... Read More 
Yelp - Nov 5, 2026
Easy in easy out. Full communication about estimate and pickup. Recommendations also thorough for future needs.
Worst attempted car buying experience I have ever had! I recommend avoiding this dealership. I went to look at a pre-owned vehicle, drove it, liked it, called my salesperson and said I'd like to buy it. I set an appointment to bring my trade-in first thing the next morning to finalize the sale. He called me a couple hours later around midday and said someone else would like to purchase my vehicle. I asked, "can you tell them its not available?" He replies, "Well no (???), but they are not coming back until later, around 7PM tonight ... Read More 
Yelp - Oct 30, 2026
Worst attempted car buying experience I have ever had! I recommend avoiding this dealership. I went to look at a pre-owned vehicle, drove it, liked it, called my salesperson and said I'd like to buy it. I set an appointment to bring my trade-in first thing the next morning to finalize the sale.
He called me a couple hours later around midday and said someone else would like to purchase my vehicle. I asked, "can you tell them its not available?" He replies, "Well no (???), but they are not coming back until later, around 7PM tonight ... Read More 
Google - Oct 30, 2026
I have always been impressed with the service department at Cook VW. They are honest and no high pressure or attempts to build the invoice that I have seen elsewhere. I was also impressed with my service advisor, Allen Joslin, who kept me closely informed on parts and service. I highly recommend Herman Cook. It's the way dealerships should be. Ken Smith La Jolla, CA
Service Dept does an “exceptional job” with my 2013 VW Beetle and “Ricardo is exceptional too” in Customer Service! Thank You, Appreciate You All at Herman Cook.
I always like going here because of Ricardo. He is so helpful and makes it a pleasant experience.
The service department seems to do good work and it’s pretty quick once your car is dropped off. However, it takes forever to get your car dropped off. Our last visit took almost 1 hour just to get the car dropped off and there was only one person ahead of us. Pick up times very – sometimes it’s quick other times we’ve waited more than a half hour. They really need to have more in office service department assist assistance.
The service department here is beyond lazy and will NOT help you out even if their corporate offices are saying different. So disappointed in a 8 year(barely) old car that they COULD give a Goodwill help on but they won't. Probably gotta keep those numbers up for the year. Too bad. Their sales team is amazing!!!!
The service department here is worthless!!!! The manager, Eric, didn't even care enough to help us correct a problem on a car because it was out of warranty yet has only 52K miles on it. DO NOT GO THERE!!!!! LAZY LAZY LAZY!!!!!!! The VW help line gave me more information that he did. All they want it your money to diagnose a problem so they can make more money off of you. Not cool Herman Cook not cool at all!!!!
The service department is a lazy and a total POS!!!! So disappointed with them. They didn't even try to help me with assistance on a car that broke down with 52K miles on it. DO NOT GO SEE ERIC THE SERVICE MANAGER THERE!!!!!!!! The VW care team helped more than he did!!!!
Our experience with Herman Cook Volkswagen was extremely disappointing, primarily due to our interaction with salesperson Bill K.
Throughout our visit, his attitude came across as rude, dismissive, and passive-aggressive. I had mentioned that I didn’t want to spend an excessive amount of time at the dealership, which is a perfectly reasonable concern, especially when shopping with a family. I understand that purchasing a vehicle takes time, but Bill repeatedly brought up my comment in a sarcastic manner, making what should have been a straightforward negotiation unnecessarily uncomfortable.
At one point, while we were still sitting at the table ... Read More 
Google - Oct 20, 2026
Our experience with Herman Cook Volkswagen was extremely disappointing, primarily due to our interaction with salesperson Bill K. Throughout our visit, his attitude came across as rude, dismissive, and passive-aggressive. I had mentioned that I didn't want to spend an excessive amount of time at the dealership, which is a perfectly reasonable concern, especially when shopping with a family. I understand that purchasing a vehicle takes time, but Bill repeatedly brought up my comment in a sarcastic manner, making what should have been a straightforward negotiation unnecessarily uncomfortable. At one point, while we were still sitting at the table ... Read More 
Yelp - Oct 20, 2026
I’ve been servicing my Jetta at Herman Cook VW for many years now; I keep coming back because of their excellent customer service and their experience and certified VW trained service techs. Sure I can pay less elsewhere, but few places can keep my Jetta with 310k miles reliably and comfortably on the road like the service techs at Herman Cook VW. Eric Axford and his staff of advisors and techs are excellent craftsmen.
Proactive communication. Consistently meets or exceeds expectations Not the closest dealer to my home but worth the drive
Exceptional service completely satisfied
I am a huge fan of Ricardo Sanchez. He is amazing. Extremely competent and a very caring individual. Can't give him enough praise .Great guy.
From start to finish a had a very smooth experience with the team at Herman Cook VW. Annie was fantastic to work with, worked on my timeline and closing was smooth. Thrilled with my new ride!
Customer service is excellent and now they have a video they send you on the needs for the car.
The people at Cook Volkswagen are always so welcoming and helpful. I believe they are an honest dealership and now I go there for service for my electric golf. They don’t try to upsell you and want your repeat business. I’m happy to continue going there
I usually feel like a valued customer at this dealership. The service manager was great, and they took care of my car.
This visit didn't get 5 stars because the price I was charged was substantially more than the price I was quoted on the phone, and the cashier didn't have a professional or empathetic demeanor. I was also quoted a $30 off coupon on the phone. My usual service advisor, who quoted me, was not working the day I had service.
When I went to pay, I asked if the coupon had been applied and the cashier rolled her ... Read More 
Google - Sep 29, 2026
Riccardo never fails to deliver fantastic customer service.
Ricardo is always super helpful and friendly
Very frustrating experience with Herman Cook VW, especially Matt. I was negotiating on a Golf R and specifically asked for the numbers before making the drive. I was repeatedly encouraged to come in and finalize the deal, only to later be told the car had already been sold at asking price. What bothered me most is that nobody had even confirmed the car was still available before trying to get me into the dealership. Then I was told their “AI chat wasn’t up to speed.” That is not a good excuse when someone is being asked to spend their ... Read More 
Google - Sep 22, 2026
The service staff was very friendly. They listened to me describe my vehicle issues and gave me options on repair. They repaired my car within one day and also cleaned and washed it. I'm very satisfied with Herman Cook's Service Team.
I love this service center and drive across town when my car needs anything:) Ricardo does a wonderful job of interacting with customers and explaining why things are needed and giving updates etc! He’s the best:)
I had an absolutely amazing experience here! Annie helped me throughout the entire process, and she was seriously amazing. She made everything easy and stress-free, and I really appreciated how transparent everyone was throughout the process. I never felt pressured to add anything extra to my car or make a decision I wasn’t comfortable with. The whole experience was honestly great from start to finish. I would 100% recommend coming here, especially if you want a dealership that is honest, transparent, and truly cares about their customers!
Everyone is nice, quality of work done is awesome, and the communication is great. Highly recommend Herman Cook VW.
The first time I went here they were great I got an oil change. Super respectful and kind people. They still are kind people and I came back because I enjoyed the service. I had white smoke and they kept telling me it was condensation in my car but it wasn’t. I brought somewhere else and it got fixed as leaking valve seals. I hope to one day be able to change this review but as of now this is what I have to do
Everyone is always very helpful and courteous. Thorough and knowledgeable. Great customer service. thank you
I’ve driven Volkswagens most of my life. Herman Cook VW is by far the best service department I’ve experienced. Alan and Ricardo are friendly and knowledgeable. They keep me posted on the progress of the service appointment. Highly recommend.
Transparent pricing, no-pressure sales tactics, works with you to purchase the car. Try not to finalize the deal too close to closing so that Finance can go home
Routine maintenance service was performed along with an inspection of the vehicle to eliminate any other potential problems. Daytime running lightbulb was replaced as requested. However the replacement of a broken reflector will require another visit which is disappointing since the request was made at the same time the appointment was requested a week before the service.
Our experience at Herman Cook Volkswagen started off fine, but unfortunately the customer service progressively declined throughout our visit. By the end, it genuinely felt like they had no interest in selling us the car. My husband and I asked quite a few questions about pricing and available discounts. In our experience, and based on what we've experienced with other dealerships as well as what our parents and others we know have experienced, it is completely normal to ask about discounts or incentives such as first responder, military, Costco, AAA, etc. We were surprised to learn that Herman Cook ... Read More 
Yelp - Aug 19, 2026
Super nice and helpful ! As always !!
I had to have my car towed in because it suddenly stopped running. They promptly determined it was a bad alternator and had it repaired within one day. A great Customer Service from manager, Erik.
Best car buying experience we ever had hands down. Annie made it quick and painless. Thanks guys
I would not take my car anywhere else. They do great work and are HONEST. The company is closed on Sundays for their employees to enjoy the day with their families. They are flexible (I needed to change my appointment time) and friendly. The location is great too because one can walk to restaurants and all types of businesses. My car is always clean and perfect. They get it done quickly and efficiently. I highly recommend this dealership. When the time comes for a new car, I will only buy from Herman Cook because of the service department!
Always a pleasure to work with Herman Cook VW, both in sales and service. Shoutout to Annie in sales and the entire service department for always providing exceptional and efficient customer service!
I would prefer to be able to select the Service person that assists me. . The service itself is great.
They have the best service team! Friendly, helpful and are always very professional. They even help me out with coupons!
Professional, wise in all things VW, fast, efficient service with a smile every time you go, and they also find for you what you forgot to mention that you needed to be done. VWs keep going with Herman Cook.
Each time I need to take in my car for service , the staff is not only helpful but also informative. They go above and beyond, which is why I skip the VW dealership that is close to my home and drive farther to make appointments at Herman cook..
I’ve been coming to Herman Cook VW for over 4 years. Alan and Ricardo in the service department are very helpful and friendly. I definitely recommend Herman Cook.
Total bait and switch on service. Called them up, got both a verbal and written quote, then brought the car in and they wanted over $100 more than what was quoted. Steer clear of these guys.
Ricardo is so helpful and knowledgeable! I have been going there for years, thank you VW Encinitas.
The EPC light came on while we were on the freeway. I drove on to Herman Cook VW and Mr. Sanchez took our car in right away to analyze the issue. Turned out to be a “one time misfire”. Has not re-occured since. We were very grateful they got on it quick and there was no charge. We will come back to Herman Cook VW when we need service again.
Excellent customer service, Renato was extremely welcoming, knowledgeable, and professional. He is a valued asset to the dealership, and made the entire process a enjoyable one I would also like to thank Carlo, who originally reached out to me about the vehicle, on his welcoming and prompt service. All in all I can't say enough great things about the Cook Volkswagen dealership, and I attribute that level of service to the sales staff. Thanks again for all your help, and God Bless. Patrick.
Always a great Customer Service. Very accommodating and always feel like we’re well cared for I know our vehicle is in good hands with Herman Cook.
Alan has been the most helpful with my 2 cars both in service and repairs
Since my car has less than 20,000 miles I feel like this should’ve been under warranty.
Really disappointing experience. Bait and switch, pricing is not transparent, add ons that can be removed etc. Went to Cook to stay away from the big national franchises, I was wrong.
The Service Dept is always taking care of business, my 2015 TDI Passat runs better every time I get it back from being serviced have i
They seem to care about my satisfaction. They always do a thorough job. They are good about providing me with transportation while my car is being serviced. I do feel they shouldn’t charge me for a rental but other than that they are very good to deal with
Ricardo was very welcoming, helpful and gave us very good service from the moment we arrived and the time we left. He truly went above and beyond. This was my 1st visit and I will be a returning customer mainly due to Ricardo’s customer service!!
This is my go-to place anytime something goes wrong with my car! Ricardo and Allen and all the folks at Herman-Cook always take such good care of everyone that comes in.
It was a great experience friendly salespeople and eager to make my buying experience as easy and enjoyable as possible..
Totally bizarre experience... made an appointment for tire balancing ... walked in... service advisor who is about 100 years old (i'm not saying it in a demeaning way - it is awesome that he still works at that age!) then asked me why did I not go back to discount tire who initially i purchased tires from since they will do it for free. I told him that i had bad experience with them twice, and that tires don't seem to be balanced well... Told him that i was hoping that them, being a dealership, would be experienced in balancing ... Read More 
Google - Jun 19, 2026
Unlike other dealerships, I was invited inside by Ricardo and informed me on the whole process. His technician found a small leak at the turbo air pipe and cleaned it as part of my 10,000 mile checkup. Will schedule a follow-up visit in a couple of weeks to verify that cleaning resolved my problem.
They were quick and friendly to work with and we didn’t feel like they were trying to cheat us on the prices.
Good price, and great service, nice customer service. Keep the car clean . Waiting time is not bad.
They were very helpful and worked with me on getting my car repair. I have no complaints
Curtious, Helpful knowledgeable patient good in communication understand before understood Clean office, orderly operation, professional
Excellent, friendly, detailed, honest, and welcoming My experience with the dealership was excellent from start to finish. The staff was friendly, welcoming, and took the time to explain everything in detail. I appreciated their honesty and transparency throughout the process, which made me feel comfortable and confident in my purchase.
The car got fixed this time around. Alan, the service advisor, was very nice to work with.
prompt, friendly service makes all the difference nice area to wait. really like that service is included with the car.
Very friendly, quality service, would by another VW just to be able to use this service department.
Excellent service, very quick and efficient. Very friendly staff. The staff is knowledgeable keeps you informed.
The people at Herman Cook VW are friendly, efficient and helpful. I have bought 2 vehicles with them and both experiences have been great
Excellent experience for the second vehicle I have purchased from this dealer and I would definitely recommend
Carlo and the team were great. They provided great service and helped me get the best deal possible. I’m glad I went to Cook VW!
I appreciated how friendly and professional the team was. They were available to answer questions and support me without being pushy.
Like the service personnel and the service I received, but am very disappointed in the 3.5% credit card charge. I will not be coming back
Easy to reserve Service … welcoming … personable … attentive … responsive … informative … supportive … professional … effective … efficient … on schedule … vehicle returned washed! All good … highly recommended! To be commended!
Very quick and friendly service at this VW location. I don’t live close but it’s worth the drive to get serviced here.
Quick, friendly service by Alan and his alerting me to a brake issue which we repaied
I went in for service and Ricardo was great. He helped look into my issue and it was resolved quickly
Ricardo is so nice to work with, pleasant, polite and good about the time it takes for repairs. I always like going there because it’s efficient too.
The team was great, very helpful! Answered all my questions and walked me through the process! Will continue to work with Jesus and his team for all our family car needs.
Was told that I will receive a call back last week from VW Mr. Alan to pay me back the $ he kept from me when the repair was under guarantee
Easy to make appointment. Service team got right on it. Work completed on time. When I picked up my car they had washed it! I always have my car serviced at Cook VW
My experience with the dealership was fantastic. The Team was knowledgeable and transacted the deal in a family, friendly manner.
I had an excellent experience with them they are the best always and I never going to change to another company thank you
I purchased my vehicle in 2021 and still have not received a bill of sale. I've attempted to resolve this by calling the dealership for about an hour (8:30-9:30 AM) with a constant busy signal and no ability to reach anyone by phone. I have also been in ongoing email communication with a sales representative, but despite multiple follow-ups, the bill of sale has still not been provided. The communication I have received has focused on everything except resolving this basic documentation issue. At this point, it is extremely frustrating that something as fundamental as a bill of sale has ... Read More 
Yelp - May 11, 2026
I purchased my vehicle in 2021 and still have not received a bill of sale. I’ve attempted to resolve this by calling the dealership for about an hour (8:30–9:30 AM) with a constant busy signal and no ability to reach anyone by phone.
I have also been in ongoing email communication with a sales representative, but despite multiple follow-ups, the bill of sale has still not been provided. The communication I have received has focused on everything except resolving this basic documentation issue.
At this point, it is extremely frustrating that something as fundamental as a bill of sale has taken ... Read More 
Google - May 11, 2026
Your team was wonderful! Promt service! My car was taken care of in a short period of time!