Volkswagen Atlas Earns Top Honor as Hispanic Motor Press SUV of the Year

December 4th, 2023 by

Volkswagen Atlas Is the Hispanic Motor Press SUV of the Year

Volkswagen of America proudly celebrates as the 2024 Atlas claims the esteemed title of SUV of the Year at the 2023 Hispanic Motor Press Awards (HMPA). This prestigious accolade highlights the Atlas’ excellence in catering to Hispanic consumers, recognizing its superb blend of style, driving satisfaction, technology, safety, reliability, and value.

A Proud Recognition

Presented at AutoMobility LA, Volkswagen Group of America President and CEO Pablo Di Si received the award from the Hispanic Motor Press Foundation President Ricardo Rodriguez-Long. Di Si expressed immense pride in the recognition, emphasizing Volkswagen’s commitment to crafting outstanding vehicles that resonate with diverse communities, including the Hispanic population.

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A Meaningful Connection 

Di Si, an immigrant from Latin America, highlights the personal significance of bridging Volkswagen with his own community in North America. He underscores Volkswagen’s endeavors not only to produce top-notch cars but also to actively engage with and involve the Hispanic community through tailored advertising and attentive consumer feedback. 

Hispanic Market Emphasis 

Rodriguez-Long, President of the Hispanic Motor Press Foundation, underlines the significance of California, the largest Hispanic market and a vibrant hub for automotive culture. He stresses the importance of recognizing vehicles that offer significant value to the Latino community, making the Atlas’ win all the more meaningful. 

Enhanced Performance and Sophistication 

The 2024 Atlas boasts a refined turbocharged engine, elevating both performance and driving experience compared to its predecessor. Its elegant interior showcases premium materials, integrating leatherette-trimmed soft-touch surfaces and ambient lighting with 30 customizable color choices for a sophisticated touch. 

Advanced Technology and Comfort 

Delivering on technological advancements and comfort, the Atlas offers a plethora of standard features, including IQ.DRIVE® driver assistance, a 12-inch infotainment display, wireless App-Connect, wireless charging, and innovative Voice Control. The SUV also includes luxurious touches such as ventilated front seats and a heated steering wheel, enhancing the overall driving experience. 

Crafted in America – Available at Herman Cook Volkswagen in Encinitas! 

The entire Atlas SUV family is proudly assembled at Volkswagen’s cutting-edge facility in Chattanooga, Tennessee, emphasizing the brand’s commitment to American manufacturing. The 2024 Atlas starts at an MSRP of $37,725, with the Atlas Cross Sport 2.0-liter beginning at $36,715. Both reflect Volkswagen’s dedication to delivering quality and value. Find yours at Herman Cook Volkswagen! Contact us for more information on this amazing vehicle. 

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